Do you think there is such a thing as social media posting hours? So a specific formula for the best time to share a post? Knowing what to post on social media is only half the battle. When is the best time to share with the world?
Yes there is. Of course, the best time to post on social media is when the audience most wants to see, engage and interact with your post.
A properly timed post will help get more likes, more comments, shares, and clicks.
The best time to post on social media is when your customers and followers are online. Of course, there are real times that are best for your brand, and we’ll dive into that in this article.
But the timing, what we call post time, should mostly be based on the industry you’re in and the specific audience you have.
For example, the best time to post on Facebook is different from the best time to post on Instagram. Also, once you start taking into account different time zones, it starts to get complicated.
That’s why developing a different strategy for each social media network starts with sharing. In order to make this distinction, you definitely need to read the statistics and data. In order to analyze the statistics, you can use your own tools of social media, as well as many free and paid tools on the internet.
If you want to develop a little more in the field of Social Media , you may want to take a look at the guides in the Social Media category, let me tell you. 😉
But of course, as we said, although certain points vary for everyone, we asked ourselves before starting this article.
How accurate is it to say this?
In the end, we decided to create this article because although it varies by account, we were able to come to an overall conclusion from the sum of the B2B and B2C brands we follow.
As a result, we were able to find the best times to post for Facebook, Instagram and Twitter, and the best days to post for Twitter, Facebook, Instagram and LinkedIn, thanks to this data.
Broadly speaking, our data showed us that the best times to post on social media are, on average, between 9:00 am and 12:00 pm (this is for workdays, of course).
These results are valid whether you are a B2B or B2C brand or not.
Want to learn more about this topic? Then continue with the guide.
Social Media Sharing Hours
The more popular your brand is, the more timeframes you will have to consider. Some Influencers and brands may choose to send the same message at different times to hit all time zones.
Ideally, you’ll want to reach most of the time zones without sending the same message.
Aim to send no more than four of the same message in a single day, but it’s always good to distribute them at different times to reach as many time slots as possible.
Where are your customers? If you are targeting a place outside of Turkey, you can set it to suit the time zone of the most populated city of your target country. You may want to target your local time zone as it has the largest number of people.
You can use social media analytics tools to find data about where your customers are. Using this data, you can better plan which locations work best for your audience based on their location.
Before looking at all social media networks one by one, I would like to underline one issue.
Although we recommend specific hours for each social media network, you can create the best social media sharing hours chart by reading your own page statistics. You ask why?
Because each brand and the target audience of each brand is different from each other. For this reason, it is useful to proceed by paying attention to the time intervals we will give you in this guide, but you should not neglect to read your own statistics.
If this warning is okay, let’s log in to social media networks that we can no longer do without them.
Social Media Sharing Hours: Facebook
In 2019, Facebook changed its News Feed Algorithm to prioritize “meaningful interactions” from family and friends over content from brands. The publishers of the brands on these platforms were aware that the job of getting in front of the customer without paying to increase their organic content would be more difficult than ever, and it did.
Beyond the job of creating high-quality content, one of the most effective tactics to “hack” the Algorithm was posting at the right time.
But what would be the best time to post on Facebook? You will see this below.
B2B Brands
You may be asking what B2B brands are. First of all, if I have to explain it, B2B, which means Business to Business, reflects businesses, companies targeting companies. In other words, companies providing services in this category target other companies as end users.
- The optimal time to post for Facebook was found to be between 9.00 am and 2.00 pm for Tuesday, Wednesday, Thursday.
- You can get peak engagement on Facebook on weekends.
B2C Brands
Likewise, B2C determines the Business to Customer, that is, the companies where the last buyer is the customer. For these brands, the best times to post on Facebook on Monday, Tuesday, and Wednesday are around 12:00.
Considerations for Sharing Posts on Facebook
- 74% of Facebook users visit the site more every day than they visit other social media sites.
- 88% of Facebook users, on the other hand, usually log in to the site via mobile devices.
It will be much better for you to follow the results yourself, as it should always be. You’re better off using engagement data from Facebook Page Insights or any other measurement tool you can use to find out what’s best for you.
Social Media Sharing Hours : Twitter
Each Tweet you send has a very short lifespan, only 18 minutes. Did you know this?
In some cases it is even less than 18 minutes. This is an indication that time is more important than anything else on the Twitter network.
You have less than 20 minutes to make the content you share visible to the audience you want, and in this case, the best strategy becomes much more decisive for Twitter than for other social networks.
So what are the social media sharing hours for posts on Twitter?
B2B Brands
- On Mondays and Tuesdays, the best time to post on Twitter is between 9.00 in the morning and 16.00 in the afternoon. Between 11:00 am and 1:00 pm are the times when the most active users are found.
B2C Brands
For B2C brands, we see below that the best times to post on Twitter from Monday to Wednesday are between 12:00 noon and 13:00 in the afternoon.
Of course, these social media sharing hours and days may differ for special occasions.
If we were to consider posting on Twitter
- 46% of Twitter users from Turkey log into the application at least once a day.
- 80% of Twitter users are those born in the millennium, that is, people born around the year 2000.
- 80% of Twitter users are not American. This social media platform operates in 33 different languages.
Use this data we have provided as your starting point, prepare a post-sharing program at different times, compare the data you obtained as a result of this program and adjust the times you share according to the best.
Social Media Sharing Hours: Instagram
As Instagram becomes more and more important to brands, everyone is doing the research side by side to figure out when the post will best debut when shared on Instagram.
Especially since Instagram is a source of income for small boutique-style businesses, the right sharing on this social media has become more important and priority than anything else. As many experts do, we have obtained results in our research.
Results varied widely between industries. I’m sure if you have a brand from more than one industry, you can see the differences with your own eyes.
Surprisingly, the food industry had the most participation around 12:00, while educational organizations had the best results between 4:00 pm or 5:00 pm.
We discovered that the best time to post on Instagram is between 12:00 and 13:00, Monday through Friday.
So why this range?
Let’s take a look at our daily life. Let’s say you work in a company.
You go to work at eight in the morning. It took all morning to get the morning meetings, tidying up. You went out to lunch, had something to eat. By the way, you used your phone. Here is the first point. You entered your social media accounts, you went around Instagram. Look at the stories. You’re back at work.
Even if you look from time to time, only if you literally look at your social media account again, you will find the exit times. Even a little earlier. You ask why?
Because, due to human nature, if you don’t have an urgent job, you will start to get bored and wind up with other things. Naturally, you will enter social media networks either from your computer or phone.
The Instagram algorithm works according to the “post time”, that is, the time you share the post has a huge impact so that the post you share can be seen on your feed (timeline, that is, what you see on Instagram, what you can see, what you discover, etc.).
This is not actually a strictly chronological algorithm, it works to show you content that has been recently shared, that is, fresh and engaging, interesting.
This tells us that any newly shared posts are more likely to appear in your refresh feed the more pages you refresh. In other words, when you share your post, make sure that your target audience or users are online so that Instagram qualifies your post as a “fresh post” and shows it in the audience’s feed.
And finally, it is very important that you time the post you will share on Instagram according to the industry you are in.
If you’re marketing or selling on Instagram, the best time to post is at lunch (11:00 – 13:00) and in the evening, after work (19:00 – 21:00). Most Instagram users log in from mobile, so they avoid browsing during business hours.
- The best days to post on Instagram are Monday, Wednesday and Thursday. Sunday is the worst day to post on Instagram, but Saturday is 5 PM the best time to post on Instagram.
- Wednesdays get the highest engagement on Instagram.
Stories
When it comes to stories, the situation is a little different. Interaction in story sharing goes a little ahead of the clock. Because people get bored of looking at the stories after a while and they can leave it halfway.
However, if your story is at the bottom of the rankings, your viewership will likely be low.
Of course, this differs from user to user.
You ask why?
Because everyone’s interaction with your brand and social media account is different.
Social Media Sharing Hours: LinkedIn
LinkedIn’s API (it is the interface provided by the application that shares its capabilities so that the capabilities of an application can be used in another application.) shares the data it obtains with us according to the hours of the day.
But we can already find the best day of the week to post on LinkedIn. If we combined the data that LinkedIn gave us and the data we were able to obtain externally, we came to the following conclusions:
- The best times to post on LinkedIn are around 7:45 am, 10:45 am, 12:45 pm, and 5:45 pm.
- Wednesday is the best day for B2B brands to post on LinkedIn. (The most suitable day after Wednesday is Tuesday.)
- The best days for B2C brands to post on LinkedIn are Monday and Wednesday.
An interesting point about the tables above is that the data given in these tables are not specifically for every brand. Different types of brands, or brands that try to attract a different audience than normal, should definitely not act according to these data.
So, as a result, it will be much better for you to find the best times to share posts for your own page by trial and error and optimize your sharing times accordingly.
And if you do, your results may be very different from the tables above.
You may think that the posts you send are seen more by people while relaxing at home on the weekends. But before you’re sure about it, try posting on business days, during business hours. The results may surprise you.
And yes, maybe a large part of your audience is online more on the weekends, but your competitors are also posting during those hours, right?
It may be more beneficial for you to not post when the number of people online is at its highest, but to find other times when your audience is online and share accordingly.
Thoughts on posting on LinkedIn
- 60% of LinkedIn users are university graduates.
- 45% of LinkedIn users are high-ranking.
- 57% of LinkedIn users log into the application from mobile.
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Social Media Sharing Hours: Pinterest
The best time to post on Pinterest is between 20:00 and 23:00. Moms tend to be active on Pinterest, so they may tend to post later in the evening.
Likewise, Pinterest has quite a large “popular culture” establishment. If you want to take advantage of this, you may definitely want to look at the days when the target audience pinned your posts.
But the most important point of Pinterest is that even a post you shared years ago can still be pinned years later. For this reason, you can be a little wider in terms of sharing hours.
- Saturdays tend to be by far the best day to post on Pinterest. It also works well on Sundays.
- Working hours tend to be less popular with Pinterest users. Posting at these times may result in less participation.
Social Media Sharing Hours: Youtube
The best time to post a video on YouTube is between 12:00 and 16:00 in the afternoon. Because most viewers watch videos in the evening. That’s why you want your videos indexed by then. In this, a post you share in the middle of the day will reach its full efficiency in the evening.
It will also help you to upload and schedule your videos well in advance.
- Thursday and Friday tend to be the best days to post on YouTube.
- Most viewers watch YouTube over the weekend, so feel free to post between 9am and 11am early morning on Saturdays and Sundays.
How to Find the Best Time to Post on Social Media?
The best time to post on social media should have an impact on the social platform you use and the time zone most of your customers are in.
While the hours listed in this article are average, you may find that your own audience engages more at different times. The best way to get the most accurate social media sharing hours for your brand and determine the best time is to experiment.
You can use social media management tools to schedule posts at various times over several weeks to determine which times work best with your audience.
You should definitely not forget about your opponents. Track their progress and watch out when they get high engagement on their posts. Probably these times can work for you as well.
Test it or try to stream when they’re normally quiet, but keep in mind that every platform is different. So make sure to watch each one individually for the best results.
Let’s take a look at all of these under the headings step by step.
Dominate Your Audience
- What is the average age of the audience?
- What do they do to live?
- What are they trading (Time etc.) to enter this application?
- What job are they doing?
- What do they challenge themselves and at what points do they get bored?
- Which social network does your audience usually use?
- Do they scroll down the feeds that come to them from the computer or the phone?
Here, in order to find the best time to post properly and to schedule according to these times, you need to know the answers to questions about your audience, such as the questions we asked above.
As with good experiments, properly measured and consistent data is required.
Try using the same or similar content when testing to find that good time.
This is more liked for you than the others, so if there is a post that received more interaction despite being shared at a bad time, and a post that was less liked than others and therefore shared at a much better time, but received less interaction than the potential of that time, and If these posts have equal engagement numbers, your conclusion will be inconsistent.
Things like this need attention.
Consider Your Location
If you are using the PST time zone and have followers from the EST and GMT time zones, it will be better for you to post at 8:00 am according to your time zone, i.e. PST time zone. Because those hours will coincide with working days for people in both time zones.
If you have a worldwide social media network, it would be much better for you to open a new Instagram account for each region. Or you can schedule your content on a 24-hour basis, including day and night.
If 6 p.m. on Thursdays is a good time to post for retail brands, then this watch is for the targeted audience, the time doesn’t matter for the brand.
Use the Right Tools
You can have three different directions in this regard.
- Social Media Networks
The first is to prefer to use the tools of social media networks themselves. You may want to know that no matter how pure information you can get from here, they don’t give enough information. In particular, Instagram only shows one week’s worth of data.
- Social Media Measurement Tools
The second will be measurement tools that are sold over the internet. Although there are many free and paid tools, obviously none of the free tools will give you results. It would be much more accurate to choose one among many social media measurement tools with different budgets.
After you create your social media program, you can use social media marketing automation and management tools like Buffer , Later , and Hootsuite to schedule future posts .
These tools can help you stay consistent when posting on social media and reach followers even while you sleep. They can also be used to test different times to determine which times provide the best engagement.
You can also use these tools to schedule the same post multiple times to reach each time slot or drive traffic back to your website.
- An Expert
The last but definitely worth considering option would be to work with an expert. If you are a company, you may not be able to get all the data of social media, an expert will help you in every way. If you are an expert but are in the graphics and text field, you may want to work with someone who has expertise in Digital Marketing.
Always Pay Attention to the Competition
When do competitors get a high amount of likes, shares, retweets, reactions and comments?
Try and compare the times when these shares are made by adding them to your own sharing program. Do you get a lot of interaction during the evening hours on weekdays? Or can you support yourself on the weekends when competitors are quiet?
You also need to take notes on what the leaders of your industry are doing.
If you represent a smaller firm, you should look into larger organizations with sophisticated social media strategies.
They have more time and resources to optimize the time they post, this is what makes them lucky.
But remember, these are things that can vary for each business and for each different audience.
Take cues from leaders, but always make sure to run tests to optimize them for your audience.
Keep Testing And Optimizing
Never say that you are in a state of contentment.
Always think ahead about social media posting hours and keep trying.
Try to find the times that work best for you and never stop doing it.
Remember that the habits of the masses and the algorithms of the internet network are variable.
Please do not neglect to create and implement social media reports where you can see the interactions for each post.
And determine how often you will repeat these social media experiments on your channels.
Finally
Regularly monitoring social media engagement and analyzing social data on social media posting hours can help you find the best times to post on Instagram, Facebook, or other social networks the brand uses.
You can use our recommendations as a guide to get you started, but keep in mind that every brand is different and even benchmarks may vary depending on the social media platform and industry.
As your follower count grows, you may notice that the audience engages with you at different times.
Every social media platform also changes its algorithms, so you need to stay on top of these changes.
And most importantly, never forget to test!
Now you can find the best time to post!
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