5 Tips to Help with Display Name

Considering that 11% of internet users use Display Ad (Display Ad) blocking programs, if Display Ad is included in your marketing strategy, you need to take your steps very well.

Of course, these excellent steps come from excellent visuals, especially when Display Name is called.

Never underestimate the power of design.

50% of companies have seen in all their research that design plays a major role in achieving success, and they say it emphatically. After all, design influences first impressions and the way consumers perceive your brand.

Of course, not every marketer or small business owner looking to run display campaigns is a design professional. Unless you are already a marketing expert or graphic designer.

Perhaps you are not a business owner reading this guide right now, but rather you are a Digital Marketing specialist and would like to better serve one of your clients with Display Name.

Either way, you are the reason why we are writing this article.

In this article, we have put together some little tips to get ahead with Display Ad, that is, high-performance ads. 

Thus, you can get ahead of your competitors very easily and quickly, with attractive and successful Display Ads.

So let’s go over the five basic principles of visual design for creating high-performing display ads.

If you want to access more information about Digital Marketing, you can take a look at our articles on the points that will bring you further on this subject.

What You Should Know About Display Name and Search Name

There are tons of items that go into online advertising. Many points that you should pay attention to or that the brand should have. With so many ad formats to choose from, that’s their biggest and strongest player. Moreover, the ways to reach target audiences are truly limitless, of course, thanks to advertisements. However, if you had to pick two big contenders when it comes to online advertising, you wouldn’t want to go blindly like any marketer. By doing some research, maybe you’d be aware of the type of ad everyone should be running. Especially if you are walking in the field of e-commerce .

With a little research, you would see which two types of advertising you seriously need.

These will appear as Display Ads and Search Ads.

Although the main subject of this article is to get ahead of the others in Display Name, this will be a very useful article for both types of ads. That’s why I said let’s have a look at both of them beforehand.

Display Ad(Display Ad) and Search Ad(Search Ad): What is the Difference and What are its Strengths?

Believe it or not, when done right, this dynamic duo can work together to produce better results than doing both alone.

However, before combining Display Ad and Search Ad together in a marketing strategy, it’s best to know how each works to reach your target audience.

Below, I’ll talk about the strengths of each and how you can use it to your advantage.

Let’s have a look!

Search Engine Advertising

It doesn’t matter how incredible the business is, how optimized the site is, or how much your customers love you. Unless you’re a strong brand like Sephora , Watsons , or Addax , you’ll likely struggle to put on a show.

It will be very important for you to be placed at the top of the search engine results page. This is especially true if you’re trying to rank highly competitive searches where customers are searching for specific products.

However, you should definitely optimize your site for Search.

Search engine advertising is a type of paid advertising, also known as PPC, that gets the business to be found on search engine results pages (SERPs).

These types of ads are a great way to monopolize your target audience through search engines like Google, which enable potential customers to find their products and services.

Search engine advertising is a fairly simple process.

For example, let’s say you have a t-shirt clothing company that makes personalized “words” on shirts. You’ve made shirts with the words “bachelorette” on them for the winter season that you’re clever and want to advertise on Google for the upcoming wedding season in the spring.

When you search for bachelorette shirts online and type “bachelorette shirts”, which is a keyword you’re hopefully bidding on, those searches will trigger your ad to appear in the sponsored section of Search results. If you’ve created your ad with high-quality images and engaging ad text, the searcher will click your ad, visit your site, and make a purchase.

As in this example, this advertising gives you visibility on the search page quickly and inexpensively!

On top of that, search advertising gives you a ton of additional benefits:

• Gives you a competitive advantage in ranking with the competition
• Provides a detailed capability to optimize the effectiveness of marketing
• Lets you hypertarget audiences based on goals, interests, and locations
• It has a quick test to quickly determine how effective (or ineffective) the website and calls-to-action are.
• It enables you to make data-driven decisions quickly and ensures that marketing dollars are generating revenue.
• Search advertising is like getting quick answers to quick problems or questions online. If you want direct solutions, Search is your only bet!

So, who should run Search Network campaigns?

If you’re wondering if this is right for you, here are some things to consider:

If You Have a Small Advertising Budget:

Generally, when customers are limited to a small budget, we recommend starting with the Search Network. We recommend this because this ad format is likely to provide easily trackable direct conversions. After mastering Search ads, she can expand her CPC efforts to the Display Network, increasing her visibility.

If Organic Traffic Is Bad : Unfortunately, many businesses can no longer rely on organic traffic. Organic results focus on comparative content, while ads can bring people directly to solutions.

If You’re Selling an “Emergency” or “Specific” Product:

Often times, the best businesses to search are for specific and “when needed” businesses. If you’re a plumber, locksmith, lawyer, or a service people need to find at certain times, you should advertise on Search right away.

When Quality Wants to Generate Leads:

Search ads are great for converting customers with intent to buy.

Display Ad (Display Ad)

On the other hand, while all search ads are about Google, the Display name network has nothing to do with searching on a search engine platform.

Display Ad lets you put your ad directly in front of customers without waiting for them to find you.

It makes you more active in the discovery phase of the sales funnel and introduces people to your product even if they don’t know they need it!

The difference is that since Display name’s working principle is intent, they are working to increase brand awareness online! The Display Name is not just for websites and can appear in the following formats:

• Text – title, two lines of text and a URL; often appears in website sidebars
• Banner – these contain images and rich media so animations and custom layouts can be used
• Gmail – appears in personal inboxes
• App – targets specific mobile app categories

Now, before you feel like this option is just “shooting in the dark,” Google offers a variety of targeting options, from managed placements (specific advertiser-selected sites) to website groupings by audience characteristics.

For example, in the last few weeks, I went to D&R’s site to definitely buy books, and now wherever I go, I came across D&R’s Display Names that show the book I’m looking specifically for and the like.

Because D&R is showing me and recalling all those products I’ve been looking at, especially since I didn’t finalize the action.

That’s it, in short, Display Ad!

When your customer is online, it’s important to keep your brand in front of them as much as possible.

Not all ads need to target intent, sometimes it’s best to reach people by reading online gossip and checking sports stats!

Why?

Most people don’t take the time to surf the web and search for specific features, but there will be a gentle push to explore your business brand.

However, it is important that you take advantage of their time!

So, who should run display network campaigns?

If you’re wondering if this is right for you, here are some things to consider:

If You Want to Build Brand Awareness: 

Many advertisers use display ads to get people familiar with their brand. Because the Google Display Network is so large, it offers a lot of places where people can promote their ads to their target audience, thus attracting a huge amount of traffic! You can make a great impression by appearing on reputable sites that are popular with your target audience!

If You Don’t Have an Instant Selling Product: 

There are often businesses that have services and products that aren’t likely to be purchased immediately, so you may need to use this type of ad to keep your brand in top shape. “Think of potential customers as they are considering making a purchase. This is done through retargeting on the Google Display Name Network!”

If You Have Photographic Elements: 

The advantage of using the Google Display Network is that you can use images in your ads! This is a great way to advertise for products that may require more visual promotion than a text-only search ad, such as home decor, clothing or events!

Keyword Coverage Assistance: 

Display ads allow advertisers to quickly bridge the gap in keyword coverage and product inventory.

Tips for Going One Step Further in the Display Name Game

In the section above, I went over the key points for both Display Ads and Search Ads.

Why did I do this because they are both complementary ad networks and the tips I will go through in this section will make the Display Ad network more perfect and on point.

1. Structure

The foundation of good Display Name material is structure. There are also many apps that I can count as best practices to follow when mapping your ad.

It’s also well known that ad sizing needs to be flexible as users can view your ad on different sized screens.

Google offers a variety of ad sizes, from half-page ads to big banner and large mobile banners.

The top three ad sizes are 300×250 (middle rectangle), 336×280 (large rectangle), and 728×90 (ribbon) in terms of performance.

That’s why you need to make sure it has a strong yet flexible build to fit each form, and pay special attention to the best performance dimensions.

To do this, consider the basics of a display ad. Every ad should contain four main components:

1. Your logo or company name
2. a value proposition
3. A visual proof of your service
4. A CTA button

So what’s the best way to organize these items?

Naturally, your value proposition and CTA are the most important. One company found that optimizing its landing page CTA resulted in a 245% increase in leads. This is just a testament to how critical the CTA is. You can see many examples like this all over the internet and you may even have seen it yourself.

Therefore, your value proposition and CTA should be the most visually distinct elements. You should place your logo on the edge of one of your ads. Also make sure that your image does not block any text.

You might end up with something like this:

As you can see, the value proposition and CTA are front and center for a Display Name. SoundCloud has taken its place on the edge and the main image is left in the background.

This is just one way to organize the core elements of a display ad.

The exact structure is up to you, of course, as long as the CTA and value proposition are the most specific.

Elements can be rearranged in a comparable way to fit different ad sizes.

📜With responsive display ads, Google works to make sure the creative fits the different size requirements.

2. Color

Color is vital in design as it is used to attract people’s attention and evoke emotions. People also associate the color scheme with your brand. When you think of Coca-Cola, for example, you will always think of the color red.

The psychology behind color is fascinating and something to consider when designing ads.

For example, men and women have different color preferences. One study showed that the most popular colors among men were blue (57%) and green (14%); women preferred the colors blue (35%) and purple (23%).

Therefore, depending on who the campaign is targeting, you may decide to use a slightly different color palette.

Certain industries also tend to favor certain colors.

This study by Visual Capitalist shows the top 20 brands ranked by industry colors by their logos:

Author Jeff Desjardins

“We can see that many industries tend to prefer certain colors, and these colors represent both us as a consumer and the industry by using the psychological triggers they carry.”

In the communications industry, for example, blue and black are the most popular colors. Using these colors in display ads for this industry will give your brand confidence.

Obviously, there’s a lot to think about when choosing a color palette for your display ad. The most important questions to ask yourself are:

• Who is my campaign aimed at and what colors will it appeal to?
• What do people expect from my brand and industry?

As a general rule, your color palette should be minimal. You should choose two or three primary colors to use in advertisements. If you use a rainbow of colors, the viewer can’t focus on what’s important. A few contrasting colors highlight key pieces like in this ad:

The green font stands out prominently against the light background. It’s a simple palette that’s totally branded for the company.

The most important answer to properly integrating everything together is to choose your colors wisely. The choice is not arbitrary, and you need to consider the effect of color on the audience.

3. Typography

Typography is another design element that draws attention to the most critical information, such as speech bubbles in a comic. According to Unbounce designer Ainara Sáinz:

“The most important thing to have is a clear and legible typographic hierarchy. It doesn’t matter if you have great images – if your audience can’t read or understand your message, they won’t click on your ad. ”

Consider this ad design for example:

The potential customer’s pain point is highlighted using bold copy. Your eye is immediately drawn to the phrase “Good relationships work.” The key takeaway here is to guide the viewer to the information you want to see with the order and scale of the typography.

Of course, another point in this regard is the fonts. You can find an unlimited number of fonts that you can use from many places. However, that doesn’t mean you should use loads of different fonts in your display ads. Like color, if you specify too many fonts, you will confuse the audience even more.

You might be wondering where to start choosing a font. You can find many good resources for this in the internet world. One of them will undoubtedly be Google Fonts .

For example, let’s take a look at this landing page:

The font used for the title is Playfair Display, a classic serif font. It is strong stylistic, implying the artistic talent of the brand as a web design company. The information below is at Museo Sans, a sans-serif font. The combination of typefaces works while the sans-serif font balances the stylistic font above.

Again, a hierarchy is created using different, complementary fonts. You can use a more unusual font for the vital information you want to convey. I’d also say pass on a more traditional font to add information.

It would also help to use a style or bold font, or both, to make certain parts of the text stand out.

4. Simplicity

Have you ever heard of the KISS principle?

If your answer is no, it has nothing to do with a ’70s rock band.

KISS stands for Keep It Simple. The expression derives from product design, but can be applied to design in any context.

Display Name is clearly compact. You won’t be able to fit your entire brand story into a 300×250 ad. So, you have to keep it simple. You need to convey your message clearly and quickly.

Here is another acronym for you…

Google Marketing recommends the three C’s for creating display ads. Compelling, Concise and Clear should be compelling, concise and clear. This is not to overwhelm the audience.

This Display Name example is from join.me. Notice how simple yet bright the image of the ad is:

The value proposition and CTA are clear. And that’s what you want.

The three C’s mean you need a design that catches people’s attention, a short message, and a clear call to action.

For B2C ads, you also want to display your product. You can do this and still keep it to a minimum. The trick is to use a high resolution image that doesn’t exceed its message or CTA.

Another way to have a simple design in Display Name printouts is to streamline the design of the entire campaign.

For example, if you click on a display ad and it takes you to a landing page with a different image, color, and/or typeface, this will be annoying. Because your brain may not perceive whether you come to what you see in your advertisement.

Let’s take this ad example:

Clicking it will take you to this page.

The message is different and the images are different. The overall experience is overwhelming.

As a comparison, let’s examine this banner ad:

It takes you to this landing page:

You can clearly see that the message and design of the display ad matches the message of the landing page. The overall experience is seamless.

Why is this a point, you might be asking.

Seamless design creates a better user experience. A better user experience leads to more conversions. Improving the user experience can result in up to 400% increase in conversion rates.

5. Custom Pictures and Graphics

You should never use images just to fill the space. Or because you think your display ad should have an image.

You know that images are very important in marketing. You’ve probably heard that you’re more likely to remember information if you see information instead of hearing it.

Why is that?

Images convey valuable information. This touches on why they are so important in marketing. And why not use images just for the sake of it? Images serve a purpose, which is more familiar to people’s minds because they are visual formations.

Perhaps the purpose of the image is to showcase your product in all its glory…

Or maybe you’re using an image or graphic to make your ad more eye-catching…

Using special images in this way will attract the attention of the viewer. As a general rule, you should avoid stock images. After all, design is about creativity.

For example, Wistia uses fun and unique images in their Display Name structures:

Pictures grab attention but don’t detract from the ad’s message

Do you remember KISS? The effect of having the images in these ads is that they make you wonder to learn more about the product. Wistia does this on purpose. It has simple display ads that interest you and then take you to landing pages with more information:

It seems that landing pages are converted to 13%.

Showcase your products or lure people with interesting and unique displays to emulate their achievements. But also make sure that the CTA and value proposition are at the forefront, as of course these two points will become very important if you want clicks.

As a result

Good design (along with smart targeting) can help you cure common banner blindness. That’s why you need to make sure you follow basic design principles to create the best ads you can. When it comes to Display Name in particular, the five items in this guide stand out.

To summarize briefly;

• The best way to create a display ad is to make the value proposition and your CTA the most obvious.
• You need to choose a simple color palette that fits your branding and marketing goals.
• When it comes to typography, create a hierarchy so that the most important information stands out.
• Keeping the overall design of your display ads simple will have more benefits.
• And finally, you should choose unique images to grab the attention of indecisive viewers.

Go ahead and take a closer look at their current display ads.

Do they follow these design principles? Do you need a redesign to get a better Clickthrough Rate? I’m very curious about your answers. You can reach me and my team in the comment section.

You can subscribe to our site to increase your subscribers, likes, opinions and comments. Click here to see our social media products.