12 Recommendations for Gaining Followers on Pinterest

Social media has become a must-have for all businesses that want to promote their brand and interact with their customers. But social media is not just about Facebook, Twitter, Instagram and LinkedIn… it’s also important to know how to use Pinterest to gain followers.

With 320 million monthly active users and more than 200 billion pins, Pinterest has the potential to put your business in front of a large audience. There are also various benefits that using Pinterest will bring to your business. For example;

• Reaching a wider customer base
• Developing your authority and brand
• Increase the traffic of your website
• Showing your expertise
• Connecting with customers
• Following the new trend …and more.

But that’s not all.

Pinterest can also influence buying habits and increase leads. Moreover, it also increases customer interaction. Combined with all its other advantages, Pinterest can help you promote your business and increase your sales.

Then how to use Pinterest, why not find out?

However, it is worth noting that. Pinterest is a lot of fun, but without a large and active following, you are unlikely to succeed in promoting your products and getting more sales.

However, as you will see in this article, there are several methods that you can use to increase your Pinterest followers.

How to use Pinterest: 12 strategies you can apply to gain followers

If you are not sure where to start, don’t worry, in this article we will tell you about 12 strategies that will guide you on how to use Pinterest to increase your followers.

1. Create interesting original images.
2. Add social sharing icons to your website.
3. Write impressive pin descriptions.
4. Use keywords and hashtags.
5. Try Pinterest ads.
6. Use the Pinterest Sections.
7. Organize competitions.
8. Interact with pins and popular brands.
9. Join the corresponding group boards.
10. Follow your competitors’ followers.
11. Take A/B tests.
12. Highlight your pins in your e-newsletter.

Are you ready to take steps to increase your followers? Let’s get started !

1)Create interesting original images

There is definitely a lack of original images on Pinterest.

You can share original images such as photos and infographics to increase your number of pins. But also remember that these images should be of high quality and worthy of attention.

Pinterest is a highly visual platform. If you do not add remarkable images to your dashboard, you will limit your opportunities for promotion. Therefore, before adding a photo to Pinterest, ask yourself if the image you are about to add is of interest to you.

Are your images remarkable?

If not, try taking it again or evaluating different angle and light alternatives to get a better photo.

You should also make sure that your photos are bright and clear. Dark or sandy photos may cause your audience not to pin your photos.

When you add high-quality images, you can also try adding stunning banners to attract people’s attention and make them pin.

2)Add social media buttons to your website

Perhaps one of the easiest ways when it comes to how to use Pinterest to increase your follower count is to add social media sharing buttons to your website. When you add these buttons to your website, you make it much easier for visitors to share your content.

By adding Pinterest’s “save” button to images and product groups on your website or blog, you can easily have social sharing buttons on your website.

Pinterest offers two different “save” buttons: an automatic button and a button that appears when you hover over it. You can use whichever one meets your needs better.

When a Pinterest user pins your content, their followers can see it. This increases the access rate of your pins, which can help you gain more followers.

Another benefit of adding a ”Save” button is that you can use it in conjunction with Pinterest Analytics. In this way, you can identify your popular content that attracts people’s attention and produce more similar content accordingly.

Finally, also share your pins on other social media sites such as Facebook and Twitter to reach a wider audience.

Editor’s note: It is very easy to add Pinterest and other social media buttons to a site that you have made with GoDaddy Websites + Marketing Tools. You can visit here to learn how to do it.

3)How to use Pinterest: Let your pin descriptions be impressive

Although Pinterest is a visual-weighted platform, photos alone are not enough, and great descriptions to match the photos are also a must. There are a few points to keep in mind if you want to create impressive pin descriptions.

First, add text layers to detail any features in your products in the images that you add to your dashboard.

Next, do not forget to include as much detail as possible in your descriptions. Pinterest allows you to write descriptions of up to 500 characters and recommends that you include as much useful information as possible.

However, since the first 50-60 characters are the characters most likely to be shown on people’s social media feeds, you should pay more attention to them. Therefore, at the entrance to the description, focus on the content that is most relevant for your target audience and specify them first.

When writing your comments, give them reason for Pinterest users to want to know more about your products and services, and don’t forget to include the keywords you are researching.

In addition, Pinterest also recommends using completed sentences, related keywords, and calls to action. In your calls to action, highlight such verbs of action as “click here”, “buy”, “contact”, so that your visitors can clearly understand what you want them to do on your page.

4)Use keywords and hashtags

Optimizing your pins dec keywords helps them appear in search engines and offers an organic way for Pinterest users to find you.

Dec Not forget to use both keywords and relevant search terms on your pins. If you need help, you can use Pinter Dec’s search tool for details on the most recent searches and the most relevant keywords.

Don’t skip your images when optimizing your descriptions.

Also optimize the alternative text of your images and profile to further increase the likelihood that your content will be found.

So, how to use Pinterest hashtags? Pinterest allows you to add up to 20 hashtags to your pins, but you need to make sure that they are specific and descriptive. Using a hashtag can help you reach a wider audience. It will be enough to add # with your keywords together. If you need the idea, Pinterest will make some suggestions for you.

5)Learn how to use Pinterest ads

Like most social media platforms, Pinterest has paid advertising options. Although advertising pins are no different from others in appearance, they give you more visibility when you make a payment patch to reach your target audience.

Advertising pins use the cost-per-click (CPC) model. This means that you will only pay when a visitor clicks on your pin. After clicking, you can redirect them to wherever you want them to go. For example, you can redirect them to your home page, a page in your e-commerce store, or to your discounted/promotional products.

There are some steps you need to take to start using ads pins on Pinterest. We have summarized it briefly below to help you:

1. Create a business account.
2. Select the pin to which you want to advertise.
3. Add text to your pins.
4. Set a destination and URL (the address to which the pin will be redirected).
5. Set a daily budget.
6. Target a wide audience with the right keywords.
7. Constantly follow the process.

6)Take advantage of Pinterest sections

Sections allow you to better organize your saved content, making it easier for your audience to find them.

Creating partitions is also very easy. You can find detailed information about how to use and create Pinterest sections on this help page of Pinterest.

If your Pinterest dashboard contains more than one topic, Sections are a very useful feature. There is also no limit to the number of sections that you can specify. If you divide your content into smaller sections or subsets, you will also make it easier for your visitors to navigate.

However, as Pinterest has made clear, the sections have no effect on the visibility or overall ranking of your board.

7)Organize competitions

Organizing a Pinterest contest allows you to reach out to your followers, helping your business get in front of more people for free.

You can use Pinterest contests to increase your Pinterest followers, to promote/promote a new or existing product, to announce your discounts, or to keep people informed about your special offers.

The simplest model is the “pin to win” model, where you ask your visitors to pin the image of the contest, use a hashtag specific to the contest, and create a dashboard with your products.

Other types of contests dec include posting themed photos or tagging your account.

There are a few things you should think about before you start your competition. First of all, if you do not want your contest to be taken off the air, you should know how to use Pinterest for contests and follow these rules. Pinterest’s competition guidelines are briefly as follows:

• A person can participate in a certain competition only once
• Don’t imply that Pinterest is sponsoring your contest
• Do not ask users to save a specific photo
• Check out Pinterest’s brand rules
• Ensure compliance with all relevant laws and regulations

Then you need to set some rules for your own competition. To ensure that your competition is as successful as possible (and avoid confusion), you should clearly include the conditions and instructions and strictly follow the applications.

You can also try using caption images, hashtags and dashboard categories to attract participants and followers.

8)How to use Pinterest: Interact with users and popular brands

To succeed on Pinterest, you need to interact with users and high-profile brands.

In other words, to succeed, you need to be sociable.

There are several ways to do this. For example;

• Pin it manually
• Re-pin trending pins from your own account
• Tracking relevant pins
• Discover and re-pin content from trending pages
• Sharing other users’ content
• Leave a comment on other people’s pins
• Using a pin timer. Tools such as Tailwind are quite popular, but there are other tools that you can use, such as Viralwoot, Buffer, and SocialPilot.

Along with these, one of the most effective ways to gain Pinterest followers is to interact with other users.

Leave useful comments, follow those who follow you and share them with them regularly.

The more interactions you have on the Pinterest platform, the more feedback you will receive in terms of followers, reliability and visibility.

9)Join the relevant group boards

Find the best boards in your field and register on them. Also make sure that you contribute regularly after signing up.

How often you share content on Pinterest depends on you.

However, a study by Buffer says that you should share posts five times a day. Research conducted on Pinterest shows that some of the most popular brands perform best when they share posts 3 to 10 times a day. You can also try to test which days of the week it is more effective to share your pins.

10)Follow your competitors’ followers

Although not always, mostly if you follow someone they will follow you too.

An easy way to approach this is to find the profiles of your competitors. For example, if you are sharing content about arts and crafts, type this term in the search field, and then select Deccontacts“. This will bring up a list of your competitors. From here you can look at their profiles, see who they are followed by, and you can follow them.

But to further increase your followers, you should share content that will be of interest to them.

You can do this by looking at what your competitors share and what interests them the most. The more re-pinted (re-shared) a content is, the more likely it is to resonate with your audience.

11)Take A/B tests

The A/B test, sometimes also called the bucket test, the division test, or the variant test, is called comparing the results of two different advertising campaigns. Marketers use this method for emails, web pages and applications.

So, how to use the A/B test for your Pinterest pins? Here are some of the things you can compare when you take A/B test in your campaigns:

• The color of your text
• The font
• Images
• Instructions
• Calls for action

To get the best data, try your A/B tests for 7 to 14 days and compare which one works better.

12)Highlight your pins in your e-newsletter

Add links to your latest pins in your e-newsletters. Create a short section highlighting the most relevant pins along with an action call.

The last words and next steps on how to use Pinterest to increase your follower count

The success of Pinterest is undeniable. With such a large audience of active users, you have plenty of opportunities to interact with your followers and promote your content on this platform.

However, you need to develop some effective strategies to ensure that your content is seen by as many visitors as possible and to increase your number of followers.

These can include using keywords and hashtags to make your content easy to discover, adding share buttons to your website, and being consistent.

The strategies we discussed in detail in this article can help you get more Pinterest followers and reach a wider audience.

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