Introduction
Instagram has announced a significant change this week, implementing a new “Teen Accounts” system for users under the age of 18. This system will gradually be rolled out to both new and existing users worldwide, altering the way millions of young people interact with the platform. Starting now, Instagram will provide additional privacy measures and more restrictive settings, particularly for users under 16, while still allowing users aged 16 and above to adjust certain settings.
What the New “Teen Accounts” System Means for Users
Under the new system, all teen accounts on Instagram will be set to private by default. This change will apply to users under 18, not just those under 16. Additionally, the existing restrictions preventing strangers from sending direct messages will remain in place. New features will also be introduced, such as a Sleep Mode that disables notifications between 10:00 PM and 7:00 AM.
Meta’s Global Head of Safety, Antigone Davis, explained in an interview with The Verge, “This standardizes and simplifies much of the work we do, making it applicable to all young people. As a result, we’re providing a comprehensive set of protections for young users.”
New Content Recommendations for Teen Users
Instagram is also rolling out a new content recommendation system that caters to younger users. Teens will now be able to choose topics they want to see in recommended content, such as “sports,” “animals,” or “travel.” Additionally, content in Reels and the Explore tab will be more limited for younger users. Instagram will also send reminders encouraging teens to take breaks from the platform.
In addition to these changes, Instagram is updating its parental control features. Parents will be able to monitor whom their children have messaged in the last seven days (without viewing message content) and see the topics their children have engaged with the most. While users over the age of 16 will be able to adjust some of these settings, teens under 16 will need parental consent to make their accounts public. Parents will have to enable Instagram’s oversight tools to approve these changes.
Gradual Rollout and Global Expansion Plans
The “Teen Accounts” system will first be rolled out to users in the United States, the United Kingdom, Australia, and Canada. New teen users will see the changes immediately, while existing users will start receiving updates within a week. Meta plans to expand these features to the European Union by the end of the year, and to other platforms by 2025.
Addressing the Challenge of Age Verification
Despite these new protections, there are concerns about how effectively Meta will be able to enforce these settings. Davis acknowledged that some teens may attempt to bypass age verification by misrepresenting their age. To combat this, Instagram is exploring new methods for verifying the age of users, such as video selfies, uploading identification, or having other users verify their ages.
Instagram is also leveraging artificial intelligence to detect when a user is under 18. For example, if a user claims to be 18 but another user comments “Happy 14th birthday!” Instagram can use this information to verify the user’s actual age. Davis explained, “Age verification is generally a tough process. That’s why we need to take a multi-layered approach, as there is no perfect solution.”
The Growing Scrutiny of Social Media Platforms
Since 2021, when former Facebook employee Frances Haugen leaked internal research on the mental health effects of social media on teens, lawmakers have increased their scrutiny of social media platforms. Instagram has introduced various child safety features in recent years, including parental controls in 2022. The platform has also agreed to assist researchers studying the effects of social media on the mental health of teens and young adults.
Despite these measures, lawmakers remain concerned. In the U.S., nearly 40 states support a proposal from the U.S. Surgeon General to add warning labels to social media platforms. Additionally, in July, the Senate passed historic legislation aimed at enhancing online child safety.
Conclusion
Instagram’s introduction of the “Teen Accounts” system marks a major step in prioritizing the safety and privacy of younger users. By implementing stricter privacy settings, content restrictions, and enhanced parental controls, Instagram is offering better protection for teens while ensuring a safer online experience. As the platform continues to evolve, these updates highlight Instagram’s commitment to fostering a more secure and controlled environment for young people on social media.