Introduction
Instagram has introduced a new feature aimed at providing content creators, businesses, and users with clearer guidance on how to post on the platform. This feature, called “Best Practices,” offers a detailed guide through Instagram’s professional dashboard, specifically designed for professional accounts. It aims to help creators produce more engaging content with tips on video and photo production, sharing, and monetization.
Key Features of Instagram’s ‘Best Practices’
The new guide offers general social media strategies, such as tracking long-term follower growth and posting consistently. However, some of the suggestions align more closely with Instagram’s corporate priorities. For example, the guide advises that Reels videos longer than 90 seconds may not be recommended to new users, thus limiting their reach on the Explore page. This aligns with Instagram’s push for shorter, more engaging content, as mentioned by Instagram’s head, Adam Mosseri.
How Content Creators Can Benefit
Content creators can benefit from direct insights on how to achieve more reach on the platform. For years, creators have struggled to crack social media algorithms, trying to figure out what works best. This new feature offers more transparency, allowing creators to understand better what the platform values in content. However, some creators might feel pressured to follow these guidelines strictly, as failing to meet Instagram’s expectations could limit their visibility and engagement.
The Push for Short-Form Content
Instagram’s emphasis on short-form content, such as Reels, is part of a broader effort to compete with TikTok. The platform’s preference for quick, shareable videos suggests that creators should adapt their strategies to stay relevant. For creators who want to increase their following quickly, creating more Reels may be the answer, as suggested by the new “Best Practices” feature. However, Mosseri also warns creators not to force content creation, encouraging organic and engaging content creation instead of focusing solely on algorithmic success.
Instagram recently shared that “views” are now one of the most important metrics on the platform, playing a crucial role in ranking content. Additionally, content that is frequently shared by others can also contribute to higher visibility. As part of the new guidance, creators are urged to focus on creating content that is both attention-grabbing and shareable. However, Mosseri advises creators not to “force it,” reminding them that content should still be authentic and valuable to the audience.
Instagram’s Changing Strategy and the Future of Content Creation
The new Best Practices guide highlights Instagram’s evolving strategy, particularly its increasing focus on short video content. As competition with TikTok intensifies, Instagram is shifting its priorities towards more shareable, bite-sized content. This shift forces content creators to reconsider their strategies and adapt to the platform’s changing preferences if they want to stay relevant.
Conclusion
Instagram’s new “Best Practices” feature offers content creators valuable insights into how they can succeed on the platform. However, as the platform pushes for shorter, more shareable content, creators will need to adjust their approach to stay competitive. By following these new guidelines, creators can increase their chances of success on Instagram, but they must also balance the platform’s priorities with their own creative voice.