Meta has started testing a new feature that allows advertisers to use artificial intelligence (AI) to edit videos on Facebook and Instagram. With this new AI-powered tool, video ads on these platforms might now be edited or even created using AI, enabling advertisers to enhance their content in innovative ways.

How AI is Revolutionizing Video Ads

Meta’s new AI animation tool gives advertisers the ability to upload static images and transform them into dynamic video content. For instance, in one demo, Meta showed how AI can animate strawberries in a jar, causing them to slowly move around the jar’s perimeter. This tool offers a creative way for advertisers to bring still images to life without the need for traditional video production.

The AI tools also have the capability to upscale existing videos. By generating “missing pixels” for each frame, AI can effectively increase the resolution and size of a video. This is similar to how some AI-based image editing tools can expand the background of an image. Meta has started rolling out this feature gradually and plans to make it more widely available in early 2025.

Meta’s AI Tools for Advertisers

This new feature builds on Meta’s existing AI-driven tools designed for advertisers. Currently, AI technology is already used for generating text and visuals during the ad creation process. These video ads will also soon appear in the new full-screen video section on Facebook, offering advertisers more visibility and engagement opportunities.

Meta Isn’t Alone in This AI Trend

Meta isn’t the only company exploring AI in advertising. Last month, Amazon introduced an AI tool that allows advertisers to create video clips using product images. Similarly, TikTok is experimenting with AI-generated avatars in ads, further showing the growing trend of AI in digital advertising.

Conclusion

Meta’s introduction of AI-generated video ads marks a major step in the evolution of advertising on social media platforms. With the ability to animate images and upscale video content, these new tools offer advertisers more creative flexibility and efficiency. As other platforms like Amazon and TikTok adopt similar technologies, AI is becoming an integral part of the digital advertising landscape.