7 Facebook Ad Tips to Consider

You can also see articles about Facebook ad suggestions or tips in many places on the Internet.

Of course, many of them have suggestions that will be useful to you.

In this article, we would like to draw attention to a slightly different issue.

But first, why not take a look at why you should give so much importance to Facebook advertising?

Why is Facebook Advertising Important?

The number one reason to use Facebook for marketing is the “reach” factor.

With 2.41 billion monthly active users, the likelihood of potential customers for your business hooking up on this social network is with a firm eye.

However, as Facebook grew over time and more and more users (and brands) started using it, the competition for attention continued to grow with it.

This is the biggest reason why the average organic reach for a Facebook page has decreased significantly and continues to decline.

Moreover, it has become a platform that continues to add strength to its power by gathering many different channels under its roof.

Perhaps the most important attack could be that it merged with Instagram to become a much stronger marketing network.

Nowadays , it is very difficult to find different social networking channels with powerful marketing tools such as Instagram and Facebook.

Because the combination of two giant marketing tools such as Facebook and Instagram has long surpassed other social media platforms.

As online advertising becomes an increasingly competitive place, brands are starting to roll up their sleeves to strengthen their organic reach on the internet.

To this end, we can say that they have resorted to many different ways.

Now you will ask us, “ What are/are there certain ways to reach organic traffic on the internet? ” saying.

Our answer to you is quite simple!

Yes, there are ways to increase your organic reach, but if you want faster and more precise results, Facebook advertising is the answer.

As we just mentioned, Facebook’s most important trump card has become access to organic traffic.

However, the platform; over the years it has clearly evolved from “organically building an audience to pay-per-play.”

It’s impossible not to see Facebook advertising growing day by day.

Moreover, we all know very well that it is permanent in this field as well.

Even if we take a quick look at the statistics; You can see the real power of Facebook ads when you make money by achieving success on your brand.

93% of marketers trust the Facebook platform for their advertising needs.

For those who take a strategic approach and are willing to take the road to success, Facebook is a platform that works great.

After saying this; We must add that achieving a high return on investment with Facebook ads is not as easy as it seems.

The best Facebook ads require consistent work on apps and campaigns.

Obviously this isn’t rocket science, but it’s still worth noting a few steps you need to get right.

It is very important that you do not ignore important areas in your ads or goals.

Otherwise, you may end up losing much more than you gain.

The truth is, Facebook doesn’t have to be a money-losing tool.

On the contrary, you can get the most out of your advertising budget if you keep doing due diligence to improve your brand or campaigns.

When you follow our list of “ best Facebook ad suggestions ” that we will share with you now

Being confident will be enough to advance your brand and campaigns.

Let’s dive deep into the list of 7 Facebook ad suggestions that will not only help achieve targeted results, but will also bring success.

7 Different Facebook Ad Tips to Create Engaging Ads

We are sure that you have passed through many lists many times.

In this list, we would like to go through 7 different Facebook advertisement suggestions that we also use.

If we’re ready, let’s get started!

Tip 1:
Know Exactly Who You’re Targeting

The first and most important of the suggestions we will offer you is to be clear about exactly who you are targeting.

The idea is that it should only reach users who will be interested in the products or services you offer.

When managing a campaign, your main goal will be to reach users who:

• Those who want to discover and learn more about your content type
• For those wondering what you sell and how it can help your products
• Audiences open to marketing messages

Targeting the right users is the most important item on Facebook ad recommendation lists, which is often underestimated.

Basically, the more people the brands reach; Rather than targeting the right person because they think they will get better results, they choose groups with a lot more people.

However, you should also remember that the weaker your return on investment, the bigger numbers won’t get you far.

Often times, it always makes more sense to have a clearly defined audience than to appeal to a very broad or very narrow audience.

Here are some things you need to know as a brand for targeting to work:

• What social platforms does your target audience currently use?
• How many different languages ​​do they usually use?
• What kind of communication do they have?
• What content excites them the most and how do they engage with it?

With the right amount of research, you can find answers to the above questions.

You can also take advantage of Facebook’s Audience Insights to get to know your audience better .

Analyzing this data allows you to:

• Target your ads more broadly,
• Create highly relevant ad copy that gets results.

When it comes to running successful Facebook ads, you should remember that knowing your target audience well goes a long way.

You should take the time to understand who you are targeting and why.

Facebook ads are popularly known for being visually foregrounded.

I am sure; You can imagine a Google ad without an image, but not a Facebook ad.

The biggest reason for this is not that this is a social media channel, but that it is a platform where users interact with content with more visual materials.

There is no doubt about the importance of using the right images in Facebook ads.

All successful Facebook ads have almost the same elements:

• Open
• Attractive
• familiar or recognizable
• Communicating the product, service or event
• Color palette that is consistent and appropriate to the brand or service
• guiding eye movements
• Presents information immediately and is understandable

You should also choose the right colors to bring out the right emotions from your target audience .

This is one of the other important reasons in the Facebook ad recommendation list.

Another study showed that 85% of consumers say color has a strong influence on their purchasing decisions.

In fact, big fast food restaurants, hospitals, pharmacies, schools, government offices and many other places that we all know are painted in certain colors for this reason.

Because our consciousness is selective in perception according to colors .

However, a good image is useless if equally good text does not accompany images.

Your investment in Facebook advertising will only be worthwhile when the ad actually makes an impact.

Relevant and powerful copywriting not only helps you get more clicks to your site, but also drives users.

We can say that the most important Facebook ad suggestion you should consider is to create text that is suitable for colors and visuals.

There are three qualities that Facebook ad copy must have to be successful:

• Convincing
• Exciting
• Entertaining

Building a strong connection with your audience is super easy when you have the three elements above in your text.

It also gives them the precise information they need to take action.

Making it an integral part of a ‘profitable’ Facebook ad is one of the most important tricks.

Here are three simple ways to improve Facebook ad copy:

• Make Sure Your Text Matches Its Image

Getting the right image for your Facebook ad can seem like a struggle, especially when you’re into B2B marketing.

As a result, many businesses don’t take their images seriously and build an image just to show it off.

They don’t give much thought to whether the image aligns with the ad text.

However, using an image that is unrelated to the ad text is a mistake that can hamper your campaign.

Facebook does not give its users the experience they deserve.

The last thing you want is to confuse the people you are targeting with your ad.

This is exactly what happens when the image and text do not match.

This naturally leads to a lower response rate and a poor return on investment.

Use a Call to Action (CTA), But Only One!

Successful Facebook ads don’t actually have many features.

One reason CTA is included in Facebook ad recommendation lists  is that users using these buttons are focused on hitting a single target with the laser.

That’s why it’s important to have a call-to-action or CTA that reflects its main goal.

Whether you’re trying to generate more leads or drive higher sales; You should direct your users to a clear call to action.

Even well-designed Facebook ads can fail today without a proper CTA.

So you have to spend some time to find the right one.

No to Jargon, Simply “Yes”

The best ad copy written uses simple and plain language without complicating things.

The purpose of your text; not to impress people with your language skills, but to persuade them to take action.

You should remove any details and aim to write the Facebook ad in a way your audience can understand.

Anyone who sees your ad should have no problem knowing:

• What exactly your quote and text are about
• Benefits users can derive from it
• What action do you want users to take?

Remember, the easier Facebook paid ads are to understand and connect, the more responses you’ll get.

Tip 3:
Leverage Facebook Re-Marketing

One of the best things about using these campaigns, as mentioned in the Facebook ads recommendation lists, is that you are not limited to a particular type of marketing.

Facebook gives you the freedom to reach existing potential customers by remarketing.

This will make your advertising strategy even more effective.

The Facebook ads recommendation is remarketing’s deepest place of its own.

By taking advantage of Facebook’s remarketing capability, you can show your ads to people who have already interacted with your brand in the past.

• Your previous website visitors
• previous customers
• Current email subscribers

Facebook remarketing is one of the most effective ways to reconnect with your prospects or potential customers with whom you have some sort of interaction.

These people are already familiar with your brand.

They know what your brand and products stand for.

So compared to other potential customers who don’t know much about you, even a small impulse can turn into a big push.

For example, when known ‘download’ sources wanted to increase the number of downloads they received, they did not choose a random group of users and target them.

Rather, they created a dedicated audience of confident Facebook users.

Here’s what they do in brief:

• The new blog has created a special audience of visitors
• They were targeted only at blog visitors using iOS devices such as iPhone and iPad
• Users promote only successful parts of their content

As a result of Facebook taking a strategic approach to ad targeting, sources achieved the clicks they targeted for download links.

Therefore; If your site is already getting a significant amount of traffic each month, or if you have a list of targeted email subscribers, it makes more sense to remarket to your target audience rather than build your own.

Because in this way, you not only reduce the chance of losing the money you spend on advertising space, but also get faster results.

Why is Re-Marketing Important for Digital Marketing Strategies?

You may have heard the term “Remarketing” before when discussing ways to increase traffic to your website and therefore conversions. (We pretend to forget what we mentioned above 🙂 )

If you’ve never done re-marketing before, you may have the following question in mind: Why is re-marketing so important?

Remarketing gives you the chance to reach customers who have already visited your website with banner, email or social media ads.

When a customer visits your site, they are tagged with a special cookie that allows you to advertise to them online.

That means you have another chance to convert them into sales!

For example, visitors looking for new pet accessories can navigate to related sites and browse through the different products available.

Despite this, many visitors leave without completing a purchase.

However, the site may still label them as “site visitors”, knowing that visitors are potential customers.

This then allows that site to serve an ad to tagged “site visitors”.

You can even segment visitor groups based on the pages they visit to show highly relevant ads and increase repeat visits to your site.

In order to answer this in more detail, it would be more accurate to proceed through a few items.

Maintain engagement with your target audience

96% of visitors leave without converting and 49% of visitors browse a site 2-4 times before purchasing a product.

Not letting these valuable customers go is the first rule of this marketing.

Remarketing helps you follow a user from site to site to re-engage your customers and take them back to your site.

Increase your brand awareness

43% of companies use remarketing for online brand awareness and recognition.

With remarketing, you’ll be able to build brand awareness and become an authority on your product early in the buying process.

Establishing this authority with visitors early will bring your customers back when they are ready to buy.

• Increase your website conversions

56% of companies use remarketing to gain customers.

A remarketing news site will help you regain your visitors by displaying ads elsewhere, such as blogs and articles.

Remarketing ads allow you to create custom messages that attract visitors to revisit your website and complete a purchase.

It is very important how many times your potential customers see your ad when they are ready to buy.

People who come back to your site for the second, third, or fourth time are more likely to buy.

Because they have already seen your website, so they are more familiar with your products or services.

Attract your competitors’ customers!

This is perhaps the most striking item on the list.

Who does not want to attract the customers of their competitors and make them their own?

11% of companies use remarketing to target their competitors’ customers.

With remarketing, your ads will pop up in potential customers’ browsers after they visit your website or search for a specific keyword.

This means you can target people who have visited websites that are highly relevant to your product, including your competitors.

Great marketing strategies help you reach your target audience and expand your customer base.

remarketing; It is the best solution method to reach your target audience, increase conversion rates and improve your profits

Suggestion :4
Take Advantage of Video Based Ads

Facebook is YouTube ‘s biggest competitor and actually wants to dethrone it as a video platform.

You ask why?

Because a large number of Facebook users regularly consume more and more video content on Facebook.

So if you don’t include video in your Facebook ad mix, you could be putting your money on the table.

Because it requires more effort, video content is known as one of the often overlooked Facebook ad recommendations.

However, you should keep in mind that when done right, Facebook video ads can beat ads with images, and even beats many times.

Basic video marketing can prove to be a strong part of a marketing strategy.

Here are some important tips for you to take advantage of Facebook video-based ads effectively:

• Use Text in Your Videos: Video marketing isn’t always easy.

Sometimes you may be creating videos that take a while to reach the person.

So, if the video risks not being understood right away, you should try adding some text to entice viewers.

Before you decide to swipe, you should use effective text along with a strong title to keep them in your video longer.

• Get off to a strong start: The first 10 seconds of the video are invaluable.

It can make your video the best campaign or the worst.

Because if people aren’t interested, they usually leave after the first few seconds of a video.

That’s why you need to make sure you grab their attention with a strong start.

To create this effect, we recommend using persuasive images at the beginning.

You should give viewers exactly what they’re looking for to keep them watching your video.

In short, you have to make your video worth watching.

• Take an Unique Approach: Have you ever wondered why a stock photo doesn’t work as well as a real, natural photo?

Because it feels more real.

Similarly; fake and poorly acted videos are not as compelling as real and relatable video content.

Facebook is a place where people want to connect with other people.

So your job as a brand is to make video ads more human and approachable.

Forget the commercials you see on TV.

Focus on your audience in a uniquely more relevant way.

Aim to speak directly to your potential customers.

Only then will your video ads stand out from the rest and be successful.

Recommendation :5
Constantly Track Ad Performance

In the days before radio and television were big, advertising required a lot of guesswork.

It was impossible to truly gauge the audience’s reaction.

Once you started a campaign, you couldn’t do much about it.

However, this situation has not changed much now.

Things have been a little different since social media came into existence.

It not only gave you more control over the performance of the ad campaign, but also helped you tailor it to your needs.

This is exactly why it is so important to monitor ad performances and follow reactions.

All other Facebook ads won’t be able to help you if you’re not tracking your performance.

The idea is to understand how the Facebook ad is performing and then slowly evolve each ad to perform even better.

Facebook perceives watching ads like taking a walk in the park.

That’s why you should use ad tracking to see if the audience is actually connecting with your ads.

Based on this feedback, you can change various elements of your ad.

E.g;

• If your ads aren’t getting enough clicks, you may need to work on improving your text or changing the call-to-action.
• If your ads do not provide the right type of interaction; You must change the image, text or video.
• If your ads are reaching a small portion of the target audience, you may want to fine-tune your targeting strategy.

Viewing your ads’ performance data in Facebook Ads Manager is super easy:

Whether it’s your first Facebook ad campaign or your 100th campaign, you should always focus on improving your ads rather than starting a new one.

So how about a little list of what you should try?

• Targeting a different type of audience or creating a custom audience
• Increase or decrease your budget based on response
• Changing the program to increase your chances of success
• Trying to optimize the campaign differently
• Experimenting with other delivery options
• Changing the placement of each ad
• Update in a new, unique and creative way

Remember that no matter how experienced you are, you can’t get the first ad right.

You will need to work consistently to improve your ad campaign with experiments.

This will help you filter and find ads that really give you a high return on investment.

It’s important to avoid any guesswork and create a set of ad sets and ads before launching a campaign.

As you progress, you can get rid of bad performing ads and replace them with better ones.

Remember, everything is step by step!

You should give your campaign some time, perhaps a few days, to uncover valuable data that you can read.

Using this data, you can measure your ad’s performance and read what works and what doesn’t.

Experts; recommends that you don’t start comparing the performance of your ads until and until at least 2,000 people have viewed your ad.

Given your patience, it won’t take long for you to identify the ads that give you the best results.

Once you find these ads, you can easily modify them to improve results and get more out of your total ad spend.

Tip:7
Keep Your Advertising Budget Focused

Having the freedom to set your own budget is a great thing when it comes to Facebook ads.

In fact, you can start to see some results with a campaign for less than $5.

However, if you can’t keep a tab on your campaign and its audience, you’ll lose more than you gain.

Because the cost of advertising on Facebook depends on multiple factors, given the size of the niche audience you are targeting and all other variables.

diary vs. Total Budget

Facebook lets you set your budget, but it’s important to get it right.

The total budget indicates that the amount you choose is spread evenly over the time period, while the daily budget indicates that the amount you choose will be spent each day.

Until you close your campaign.

There are no strict rules when it comes to setting a budget.

It all depends on what kind of risk you can take and how well you know your target audience.

But if you’re just starting out and learning the business tips, it makes sense to choose to go with a lower budget .

Once you are sure of the response you get, you can slowly increase your budget.

Remember, each of the items in the list of best Facebook ad suggestions you’ve implemented will give you better results when your budget is met.

A/B Test Your Ads

When it comes to running a profitable Facebook ad campaign, it’s important to run a test ad before investing more money in your campaign.

The good thing is Facebook supports this with its built-in split testing feature.

Testing your campaigns to find bad ads falls within the scope of Facebook ad recommendation practices.

By splitting and testing ads, you can find out exactly which ads work for you and have strong potential.

Each ad variation you choose to test your ad takes you one step closer to higher profits.

You can test the following items to improve your Facebook ad campaign:

• Creative Advertising
• Advertising Text
• The Title of the Ad
• Ad Types
• Target group
• a call for action
• Offer or incentive

No matter how good your instincts are, you should always focus on testing the success of Facebook ads.

But don’t analyze your ad campaign to death because it will get you nowhere.

The more ad variations you test, the more confident you will be about your campaign.

Finally, if you’re already successfully experimenting with Google ads or other PPC ads, you may want to use it to develop your own Facebook advertising strategy.

Advice: 7
Plan a Long-Term Strategy

Facebook ads are often compared to Google ads.

This is because they basically follow a similar bidding pattern.

However, if you dig deeper you will see that there is a big difference between both.

People who search on Google are often looking for things to buy or read.

But Facebook users who see your ads aren’t looking for anything, they’re just browsing their news feed.

This means that to be truly successful with Facebook ads, you don’t have to think about instant backlinks. But you should still have a long-term strategy.

For example, if you’re using Facebook ads to generate leads in your real estate business, you need to make sure you can nurture those leads and convert them into paying customers over the long term.

This is the only way to get a positive return on investment.

You should view Facebook ads as the first step to attract interested people to your sales network.

Therefore, your Facebook ad campaign; Whether it’s aimed at generating more engagement, traffic, leads or sales, you need to think long-term to avoid losses.

In seeking to find and implement a list of Facebook ads recommendation, you should remember the importance of having a long-term vision.

Frequently Asked Questions (FAQ)

What is Facebook Audience Insights?

Facebook Audience Insights provides aggregated information about two groups of people: people connected to your Page and people on Facebook.

So you can create resonant content and easily find more people like those in your current audience.

What is Re-marketing?

Remarketing is a way to connect with people who have already interacted with your website or mobile app.

It allows you to strategically position your ads in front of these audiences.

Thus, you can increase the awareness of your brand or attract these audiences to your own website for a purchase.

What is A/B (Split) Testing?

A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance.

This is done by giving one version to the group and the other version to another group.

You can then see how each variation performed.

As a result

As we come to the end of a guide, we need to ask you why you can not make up your mind that you need to take these steps for a Facebook ad recommendation.

All the articles we mentioned in this guide are based on tips that will guide you both about the behavior of social media users and what you should use in a marketing strategy.

Particularly, the more successful progress of Facebook ads, which is perhaps the most powerful marketing area of ​​the last period, will provide great gains for both brand sales and brand awareness.

If you have any questions or want to add your own facebook ad suggestion item, write it in the comments.

We read and respond to all comments you share with us.

Maybe we’ll add your suggestion in the next guide. 🙂

⭐Finally, if you want a professional team that knows all the content written here by heart to manage your ads, let’s take you to our social media ads service page.

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