[EXCLUSIVE GUIDE] Pinterest Guide for Beginners

If you still think that Facebook and Twitter are the only powerful social media marketing tools, you should reconsider this. Say hello to your marketing buddy who’s quietly but rapidly and addictively growing: Pinterest. Pins on Pinterest can spread 100 times more than a tweet. Also, half the lifespan of a pin is 1,6000 times longer than the entire lifespan of a post on Facebook. 

After Instagram’s recent acquisition by Facebook, Pinterest is the hot ticket to enterprise marketing. Pinerest is growing rapidly every year and has a total of 250 million active users.

These statistics prove why your company should be on this platform. 

Although it stings by showing exotic resorts and delicious gourmet cuisine, Pinterest’s real strength is that it offers built-in features to company accounts. Join this group of more than 700,000 companies, and we recommend that you take your place on this fastest growing and very popular platform, with the additional marketing features offered to you, before it’s too late.

A- Pinterest For Business Is Different From Your Personal Account

If you do not have an account yet, or if you have a personal account, you must sign up for business accounts by clicking on Pinterest. With this company account, you can access:

1- Different Terms of Service

The terms of service for companies are slightly different so you should make sure you read this.

 The difference here comes from the fact that you will use the account commercially. 

You still have the Acceptable Use Policy and the Pin Tag Policy, but there are several different clauses in commercial uses. These items are:

• Do not encourage spamming, for example, do not ask users to repeatedly post comments.
• Don’t use pinning as participation in something.
• Do not organize contests and promotions too often.
• Don’t ask Pinterest to sponsor or advertise your company.

2- Educational Marketing Materials

Pinterest doesn’t just give you a platform. It also teaches you how to make the most effective marketing of your business with educational marketing materials.

• Pinstitute: Interactive workshops with Pinterest users.
• Digital marketing content for webinars and small companies.

3- Pinterest Analysis

Pinterest Analytics is a system created by Pinterest for corporate accounts. When you verify your account, you have the authority to observe the data. You can quickly improve your marketing tactics by seeing which strategies and content work and what works

4- Rich Pins

There are 5 variants of rich pins, and they all carry more information than the average pin, making them a strong sales force. They include real-time price and stock count, direct links to your site, and interactive map locations.

5- Different Settings

You are using your account name as a company name, not as a Name Surname. This automatically prevents you from connecting to your Facebook account. That’s why you need to add your Facebook page to your Pinterest homepage yourself.

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B- How Can You Create Popular Pins?

If you execute your pins correctly, your business will get enough engagement. When you write a blog post or post on Instagram, you want your content to be searchable. If it is not searchable, your content cannot be found or seen. That’s why you need to understand Pinterest culture before you start pinning. What users are searching for and how popular pins are created, you should thoroughly understand them.

1- Most Popular Categories

If you know which categories are the most popular on Pinterest, you can come up with better ideas for your business. 

The most popular categories vary by gender, as 80% of users are women, but men have also started creating Pinterest accounts very quickly, increasing their male membership over the past year to become the fastest growing demographic on Pinterest. 

The top three of the most popular categories include food and beverage, do-it-yourself items, and decor.

2- Images Work

One of the most important features of Pinterest is that it is an image-based platform.

 Images with such a critical role can determine the success of the pins you share. 

Clear and high-quality images sound more professional and visually appealing. 

Apart from that, images containing more light are re-pinned 20 times more than dark ones.

3- Optimal Pin Size

All pins have the same width and unlimited length. 736×1102 is an appropriate size for a good pin. It’s neither too big nor too small.

4- Tutorial Graphics

Sometimes it is necessary to take advantage of the long length. Contents such as how it is made, what its nature is, etc. are topics that can adapt to this structure and are number two among the most popular categories.

C- How to Make Your Pins Visible and Shared: Optimize Your Pins

Creating a great pin is one process, while getting it to be seen and shared is another. If you don’t optimize your pin for engagement, no one will see it.

1- Best Time to Pin

The best time to pin depends on the habits of your audience. That’s why you should constantly test different times. As a result of a general research, it has been revealed that the best times are between 14:00-16:00 and 20:00-01:00. As for the day, Saturday morning has been determined as the most effective day.

2- Make It Easy To Pin The Content On Your Site

You should place the pin button visibly under a content on your site or in your mobile application. With these buttons, you can enable visitors to your site to visit your Pinterest page or share your content on their Pinterest page. Without these buttons, your site is unlikely to bring engagement to your Pinterest page.

3- Connect Your Other Social Media Accounts

No one wants to start from scratch on followers on a new social media account. Connecting Facebook and Twitter to your Pinterest page for companies is pretty easy.

In this way, you can reach your followers in other platforms and increase your number of followers. In addition, this method will make your content appear on more platforms. 

To link your other social media accounts:

• Click on account options.
• Go to the social networks section.
• Connect your Facebook and Twitter accounts.

4- Search Engine Optimization for Pinterest

In order for your Pins to be visible to your target audience, you need to use some search engine optimization strategies. But don’t worry, it won’t take much time. Simply follow these steps:

• Step 1: Research keywords. Find popular keywords related to your business and pins using tools like the Google AdWords Keyword Planner.

1. 2: Put your keywords in the pin headers.
2. 3: Insert the pin into the descriptions.
3. 4: Pin the keyword to the image file name

You have to be careful not to overdo it while doing this. It is very important that it does not look like a title crafted by a robot. You should humanize and optimize it by placing strong keywords in the right content.

5- Interact to Build Relationships and Gain New Followers

Once you understand which pins are popular and how your pins will be visible, it’s time to use your pins with Pinterest marketing to build relationships and increase reach with followers and influencers. 

As we all know, more access means more success. Knowing what users pay attention to when following an account helps to understand what they want and increase the number of followers on their return. 

A little mind reading never hurt anyone. According to research, Pinterest users consider three things when deciding to follow an account:

• How many people does the account follow /are there many who follow the account?
• how many pins are there in the account?
• Do I have a different pin group in my account?

6- Share Often

To get more Pinterest followers, you need to share 5-30 pins per day.

 Make sure to not only share other accounts’ pins, but also your own unique pins and content. 

An important reminder, don’t try to share 30 pins in 5 minutes, spread it out over a day. 

You can pre-create your Pins and put them in incognito mode, and then you can save time by unhiding them during the day.

7- Interact with Followers, Return to Their Comments

You should try to interact directly with your followers by replying to their questions and comments, such as replying to tweets, Facebook posts, and Instagram comments. Addressing users by name while making these returns will raise your relationship one more level.

8- Comment on your followers’ Pins

Interaction is a two-way concept. That’s why you should visit your followers’ pages as well. You can increase your sympathy by commenting on their pins. At the same time, their followers will also see your brand in this way and you will create a greater possibility of interaction 😉

9- Follow and Engage with Popular Pin Groupings

For a successful Pinterest strategy, you must follow and engage with popular pin groupings. You can learn a lot from great players.

You can specify what types of pins they share, what pin groupings they have, and how much they interact. 

Your goal should be to reach their level. If you comment on these popular pins, your brand name will be seen by a much larger audience. However, while doing these studies, it would be a wrong move to follow and interact with these pin groupings just because they are popular. 

Focusing on popular pins and groupings of pins related to your business will be a more effective action for you and your target audience.

10- Invite Others to Pin on Your Page

Another interesting marketing tool is allowing other users to contribute to your page with their own pins. 

All you have to do is authorize them by entering their name or email address. Of course, you have a total veto power as a creator and there will be no unauthorized changes to your page.

This feature is useful for marketing as it keeps your community personally involved. Invite your followers and influencers in the industry to contribute to your page.

11- Create Influencer Relationship

By reaching influencers on Pinterest, you can reach a wider audience and gain more followers. To start the process, first follow the influencers and try to communicate with them. You can ask them to contribute to your page or you can improve your partnership by submitting ideas to their page.

D- How You Can Successfully Promote Your Brand: Pinterest Strategies

1- Combined Rich Pins

With rich pins, brands can get 82% more engagement. Most of the big brands use this method.

 Rich pins are invaluable, traffic-enhancing data, and are currently the most direct and best way to increase your sales on Pinterest. 

There are 4 different variants of rich pins. These are app, recipe, article and product. Each is packed with their own valuable features, things that strengthen your engagement and direct site traffic.

2- Benefits of Rich Pins

When you apply for rich pins, real-time data will be added to your pins with automatic updating and you will be able to direct people to your site more. 

Because your site link will be placed on the rich pin. Article pins are also an effective way to advertise blog posts and direct users to the blog page. 

Article pins are a type of pin that contains the brand logo, caption, and calls to action.

3- How to Integrate Rich Pins?

Any type of rich pin requires verification while on Pinterest.

• Click to create rich pin . 
• Decide which rich pin type you want to implement.
• Read the document of the rich pin you selected.
• Add the appropriate meta tags to your site.
• Verify your rich pins and apply for approval.

Once your rich pins are approved by Pinterest, they will now be visible to Pinterest users around the world. 

If you want to tackle the tough social media marketing world, you have to use rich pins.

Since this method is considered new, if you are a small company and you use this method, you can quickly differentiate from your competitors. 

All big companies have already started to use this method.

4- Have a Direct Link to Your Site

Not all of your pins are as meaningful as rich pins. It’s all about content. If you’re creating a pin group with images inspired by your brand, you don’t need rich pins. But when you don’t need rich pins, there is a piece of information you must have.

It is to have a direct link to your site. Any pin you share must have this information, because a user affected by the pin you shared may want to find out more about you.

 If you have this, you will save users the trouble of doing research and enable them to find your brand directly. Simply have your site link in your pins description text.

5- Top Your Most Popular Pin Groupings

Over time, you will be able to identify which of your pin groupings get the most engagement and are the most popular. You should keep your most successful and popular pin groupings at the top and make sure that new users who visit your page see them.

6- Keep Your Content Periodic and Relevant

One way to keep your content fresh is to create them based on holidays, seasons, and events. More specific and connected pins attract more attention, make sure to take advantage of this.

7- Create a Grouping for Blog Posts Only

Organize article rich pins in one group. You can pin them to the top of your page, making them the first thing your followers will see. This will increase your site’s traffic and make your content easier to find.

8- Track Your Success and Learn Strategies That Work With Pinterest Analytics

One of the new features of the version of Pinterest for companies is Pinterst analytics. With this feature, you can see:

• Which pin and pin groupings on your profile are the most liked?

• What things do people like to save on your page?
• Who is your Pinterest audience (along with gender, location, and interests)?
• What devices are people accessing your pins on?
• How much traffic does the pin button you add to your website generate to your Pinterest page?

Why are these statistics important? Because it helps your account and improves your reach. 

The data you get with Pinterest analytics reveals which strategies work and which ones don’t. 

Knowing this, you can develop your Pinterest strategy based on this data. 

To activate Pinterest analytics, you need to verify your website. There is another good reason to verify your website. 

This allows you to gain respect and authority. Don’t miss this chance offered by Pinterest analysis and don’t forget to verify your account as soon as possible 😉

How to Start Using Pinterest to Increase Your E-Visibility and Promote   Your Brand

There is a lot of useful information above, but to sum it up, use these tactics:

1- Create popular images. These images should have the following features:

• Shiny
• Sharp
• High quality
• 736×1102 pixels
• Tutorial chart
• In popular categories

2- Try to display your Pins like this:

• Share pins between 14:00-16:00 and 20:00-01:00.
• Include keywords in the pin titles, description, and image file name.
• It has referrer links to other social media platforms.
• Have a pinning option on your sites.

• Have pins in your newsletters.
• Include pin calls in pin descriptions.

3- Engage with your followers and influencers to increase your reach:

• Engage in up to 30 pinning activities per day.
• Respond to followers’ comments.
• Comment on your followers’ pins.
• Follow and comment on popular pin groupings.
• Get your followers and influencers to contribute to your pin groupings.

• Build relationships with influencers.
• Find your friends on Twitter and Facebook.

4- Successfully announce your brand.

• Use rich pins.
• Include direct site links in the description.

• Your content should be varied (Periodic and relevant).
• Have your most popular pin groupings at the top.
• Create a pin grouping that contains only your blog posts.

Build more successful future strategies using data from Pinterest analytics.

If you can follow the strategies here and learn from your interactions, the Pinterest account you have created for your company will develop for the better. You should try to attract more people’s attention and make an effort to direct them to your site. 

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