In the popularizing society, selling from Instagram is an unavoidable blessing for many businesses!
Instagram, which has been one of the best platforms for sharing photos and videos since its inception, has also become an amazing application for making sales.
More than 800 million monthly users are actively browsing visual or video content within Instagram.
He also shares more than 60 million photos/videos every day and likes an average of 1.6 billion images per day.
And this makes Instagram one of the best sales channels.
Because these calculated data provide businesses with great opportunities to sell from Instagram.
Making sales from Instagram, as with any sales strategy, includes some special tricks.
However, it can sometimes be difficult to know which types of shares will have a positive impact on the target audience.
If you are wondering about the intricacies of selling on Instagram, let’s find out together!
- 1) Switch to a Business Profile Now!
- 2) Use the Analysis Tools to Make Sales from Instagram
- 3) Promote Your Products and Services
- 4) Create Sponsored Ads
- 5) Your Use Instagram Stories
- 6) Collaborate with Influencers
- 7) Use Photos Sent by Users
- 8) Share an Interactive Branded Hashtag
- 9) Share at the Right Time
- 10) Analyze the Correct Metrics
Here are 10 tricks you need to know to make sales from Instagram and get the maximum yield:
- 1) Switch to a Business Profile Now!
- 2) Use the Analysis Tools to Make Sales from Instagram
- 3) Promote Your Products and Services
- 4) Create Sponsored Ads
- 5) Your Use Instagram Stories
- 6) Collaborate with Influencers
- 7) Use Photos Sent by Users
- 8) Share an Interactive Branded Hashtag
- 9) Share at the Right Time
- 10) Analyze the Correct Metrics
1) Switch to a Business Profile Now!
To make a sale on Instagram, first of all, you need to switch to a business profile.
You don’t need to open a new account for this, you can convert your existing profile to a business account.
- Enter your Instagram profile and tap on the 3 lines located in the right corner.
- Tap Settings, and then tap account.
- On the page that opens, tap “switch to a professional account”.
- Answer the question “Are you an enterprise” that comes up to you.
If you are a well-known person, artist, or content producer, select the “Content Producer” option.
If you are a brand or a business, select the “Business” option
That is all 🙂
Thanks to this business account, your followers can contact you directly from your Instagram page, just like on your website.
For these reasons, the benefits of a business profile that you can easily have are not limited to counting!
2) Use the Analysis Tools to Make Sales from Instagram
You can use the advantages of the business profile to analyze the data and understand your audience.
You can access it from Instagram’s own (Insights) analysis tool, where you can see the statistics of your shares.
Business accounts on Instagram are almost identical to the business accounts of Facebook.
Thanks to the analysis tools when selling from Instagram, you can view impressions of shares, interaction data, and many other statistics that I can’t count.
You can even get a report where you can find information about age, gender, location, demographics and hours when traffic is heavy.
Statistics are not estimates or general historical information!
On the contrary, it shows you which of your shares is the best, in which time zone it reaches the most impressions.
The available tools of the application are extremely useful for your business when selling from Instagram.
Thanks to these tools, you can understand exactly how users interact with your content.
The more you know about the interaction of users with your shares, the more you can improve your content to increase interaction.
As a result, these tools are extremely useful for your business when selling from Instagram.
3) Promote Your Products and Services
Did you know that you can sell only by sharing products on Instagram?
Instagram is a great platform for making sales, but you need to know how to do it.
If you don’t offend users and leave a natural impression, you increase the likelihood of your followers buying your products.
If you post anything, you won’t be able to make an impact on your followers.
Product promotion shares, beyond providing information about your product, should be labor-intensive and create excitement.
For example, let me examine a brand called Gilt Man.
The brand is not trying to sell a product directly from its Instagram page, but it is sharing two posts encouraging users to buy the products.
If your ads don’t work, you’re not encouraging users enough.
In order to sell products, you must mobilize your target audience with discounts, advertising texts and product images.
In order to sell products, you must mobilize your target audience with discounts, advertising texts and product images.
This works in almost every industry.
Starbucks, the popular coffee chain, encourages its target audience to buy seasonal drinks by sharing quality photos.
When you tell people about the products they are interested in and don’t force them to buy anything, you increase their likelihood of buying.
Even if they don’t, they will at least interact with your product by liking it, commenting on it, or sharing it with a friend.
For this reason, share the photos of your products in the frame we mentioned above.
4) Create Sponsored Ads
Another important advantage of the business profile is that it allows you to create Instagram ads without having to use Business Manager, Facebook’s advertising tool.
The most advantageous part of advertising on Instagram is that by setting an advertising budget, you can control how much you want to spend.
With the rotating ads feature of Instagram, you can show your customers multiple images in your sponsored ads.
This feature allows brands to reach their target audience with different and multiple visuals.
Before sponsored ads, you can only reach users who follow you, while you can also reach users who don’t follow you with sponsored ads.
When running sponsored ads, create content that appeals to the target demographic.
You can also convert your existing shares to sponsored ads with the “stand out” option.
You can then deliver your highly interactive shares to your potential customers with sponsored ads.
5) Your Use Instagram Stories
Whether sponsored or not, Instagram stories are an impressive way to connect with followers.
If you want to find new customers, Instagram stories will help you.
Instagram stories are different from regular Instagram shares.
Thanks to the stories, you can publish in the “slideshow” format.
They are only available 24 hours a day, but you can save your stories and use them again later if you wish.
When selling from Instagram, the benefits of the application’s story feature to brands are not limited to counting.
Brands can use stories by writing articles on their backgrounds.
Moreover, you don’t have to worry about whether your stories match the aesthetics of your Instagram page.
Instagram also makes it easy for you to create different types of content, such as photos, short videos, live videos, and ‘Boomerang’ style stories.
Boomerang, are GIF-like images.
6) Collaborate with Influencers
If you want to reach potential customers on Instagram, the fastest way to do this is to collaborate with a high-follower ‘Influencer‘.
People trust the recommendations of Influencers they follow; they buy services or products they see on their Instagram pages.
You can grow your business by meeting users through an Influencer.
The first step is to work with several Influencers who have an audience that is relevant to your product or service.
Aside from the short-term gains you can make from an impressive campaign and direct sales, this method will provide you with longer-term benefits.
Working with any Influencer allows you to increase your brand awareness to a new audience.
7) Use Photos Sent by Users
Don’t you think it would be nice if there was a way to create quality content for selling from Instagram without having to work hard?
You can do this thanks to photos sent by the user.
If you already have an audience, you can take advantage of photos from the user to create useful content.
Your followers will like the photos sent by the user more than yours.
Because they will find these ingredients more natural and more intimate.
Do not forget to choose quality photos.
This may be difficult, but you can choose the best photos according to the following criteria:
- Does the photo match the brand image that you have created or are trying to create before, or is it the exact opposite of this image?
- What is the number of followers of the person whose photo you want to share?
- Is the photo suitable for your current audience and audience?
When managing a business account, you should make sure that every post you share matches the image of your brand and its target audience.
If you share a photo posted by a user with a high number of followers, that user’s followers will also visit your Instagram account.
Choose photos that reflect the theme of your brand and try not to be biased in the photos you choose.
Follow the increase in your number of followers and participation in the continuation.
If you want to create interaction when selling from Instagram, then tags are a good way to get it.
For example, Red Bull has signed 480,000 posts with the hashtag #givesyouwings.
Your customers can use this tag to see user-generated content and they can find all the content related to your brand.
In addition, you can find images that you may want to repost on your own page.
Creating a tag that users will follow allows you to advertise for free.
When a user posts a photo using your tag, it will also be visible to followers who follow that tag.
If you already have a popular brand slogan or phrase, consider changing the label of your brand.
Coca-Cola has successfully done this with the hashtag #Shareacoke.
Beyond what you post about it, sharing at the right time and avoiding over-posting are important details.
Sharing too much to sell on Instagram can annoy your existing followers.
If all they see on the news feed is your brand, they’ll probably stop following you.
In order for you to appear regularly in the news feed, you need to share consistently.
The best way to do this is to share on busy days and times when your followers are online.
According to a study, the worst day to share on Instagram is Wednesday.
Monday and Thursday are the days when the best interaction can be obtained.
The best hours are from dec8:00 to 09:00 in the morning and 01:00 at night.
The hours of 08:00-09:00 are the hours when people are preparing to work or check social media while commuting to and from their jobs.
It’s 01:00 at night, which is when most people start scrolling through Instagram while they need to sleep.
For this reason, this time is the second best time interval for sharing.
It is also possible to see when your followers are most active with tools when selling from Instagram.
Depending on this, your best days and times for sharing may vary depending on specific audiences.
With programs such as HootSuite, CoSchedule or Sprout Social, you can schedule your shares by day and time.
Research says that you should share 1 or 2 times within the same time december, and you should make sure that your shares are not more or less.
If you want to share more, you can publish multiple images in slide show format in a single post.
That way, you won’t bore your followers.
10) Analyze the Correct Metrics
If you don’t know how well your page and shares are performing, you won’t know exactly what’s working and what’s not.
Start solving the problem by tracking your follower growth rate.
The total number of followers you have is the largest metric (the largest indicator of performance).
When you analyze the follower growth rate, you can see what kind of contribution your post or post frequency makes to your content.
Then follow the participation rates, that is, likes and comments.
In order to clearly see the performance of your page, you need to find out the average percentage of participation of your total followers and the average participation rate of each post.
The more effective your Instagram sales techniques are in your target audience, the higher your engagement rate will be.
If your interaction rate is low, change your strategy.
Above we have listed 10 tricks that you need to know to make sales from Instagram.
What techniques do you use to make sales from Instagram, you can write as a comment.
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