Do you want to see if the Facebook and Instagram ads that you post for your website, using your advertising budget efficiently, work in accordance with your goals? We would like to mention a tool that pays off with the promise ”Facebook is doing very well with your advertising campaign”. Let’s take a closer look at what the Facebook Pixel is.
The Benefits of Facebook Pixel
Facebook Pixel is actually a piece of JavaScript code hidden inside your websites. These pieces of code keep track of every aspect of your site. It becomes an analysis tool that shows the return on your ads and allows you to detail the targeting. Thanks to the codes that you add to your site, you can measure your advertising campaigns and easily create target audiences for these campaigns.
These codes live on your website and allow you to constantly follow every step of the visitors. It helps a lot to attract the right audience by re-setting the target for your site. How do these codes work for the target audience?
Let’s go over a simple example…
A big e-commerce site you visit to buy sweaters has a page that uses Facebook Pixel. You found a very nice sweater on the site, just the way you like it.You decided to choose your size and add it to the basket. There may be more beautiful models on other sites.That’s why you decided to look at different sites as well.
Browsing different sites, you wanted to browse the Facebook homepage, and the sweater on the first page you looked at appeared.Bingo! This e-commerce page has proven to be quite good at using the Facebook Pixel. Now you are his target audience.
What is Possible to Do with Facebook Pixel?
We have already mentioned that the pixel is a piece of code that understands what the audience is doing on the web page of your business and shows how effective your ads are. Using the pixel;
- Ensure that ads are shown to people who are suitable for your target audience
- You can make your job easier by using automatic bids. If you reach more people who buy products, your sales can increase.
- With the application, you can measure what people who see your ads are doing. You can better understand the impact of your ads and evaluate their results.
How to Create Facebook Pixel?
First of all, let’s say you need to have a website that belongs to your business. You will upload Facebook Pixel Codes to your site. And you will have the opportunity to update it
For the Facebook Pixel Code:
- Go to your Facebook Business Manager account. You can click here to go to your account.
- Go to the ”Event Manager” field.
- Click on the ”Connect Data Sources“ button and select the ”Web” box.
- Select the ”Facebook Pixel“ and click on the ”Connect” button.
- Name your pixel.
- Enter your website address for easy setup. Press the “Continue” button.
- We have completed the pixel Enter the internet address of your website for easy installation options.The “Continue” button.formation.
How to Add Facebook Pixels to the Site?
There are 3 different integrations to add Facebook Pixel code to the site.
- Adding your pixel code to the site manually.
- Using common integration
- Sending instructions by e-mail.
We will detail how to manually add the most preferred pixel code to your website.
Go to the Event Manager.
Select your pixel.
Click on the “Continue” field for pixel installation.
Make the choice “Install the code manually”
Copy the pixel hard code
Find the header or header template of your site on your CMS or internet platform.
We need to add the fixed decode to all pages on our website between the … tags. You can do it easily.
The “Continue” button.
You have permanently added the Facebook Pixel code to your website. Next up are the Facebook event codes for the events that took place on your website.
To add an event, use the Event Setup Tool or manually add code to your site.
Final, click “Done“.
Event Codes
Have we mentioned that the advantages of Facebook Pixel Codes are not over counting? What makes the most sense for your business’s web page,you can select and follow the event categories.Your business can be e-commerce and retail, this way you can measure actions like adding to cart.To measure it, you need to add the pixel code manually.
Use a single pixel on your entire site as well, including the different pages it contains. The main actions that can be followed for our web page example, which is in the business category, are:
Shopping: You can track the products sold and the prices of these products.
Finding Potential Customers: You can measure customers who have signed up for an email newsletter.
Completing Registration: You can follow the users who are members of your website.
Entering payment information: Keep track of people on your website who have completed the payment information step.
Transfer to the Cart:You can create a list of products added to the cart.
Add to Wish List: Keep track of october your regular customers add items to their list or click the “notify me if item is in stock” button.
Start sales processes: Track user actions after adding products to cart. You can enter the card information.
Content Viewing: You can follow which products are being reviewed on the product detail page.
Subscribe: You can view the subscriptions created on your website.
Get in Touch: You can follow the events of filling out the contact form on your website.
Find a Location: You can follow the location viewing statistics by adding this code to the page where you show your address on your website.
It has become somewhat necessary to do this for most companies within the scope of your strategies and positioning.It has become somewhat necessary to do this for most companies within the scope of your strategies and positioning. It has become somewhat necessary to do this for most companies within the scope of your strategies and positioning.
Tell us about the process in much more detail in our trainings. “Which education is right?”you can get the question from our Social Media and Digital Marketing Specialization Training page.
You can become a member of our site to grow your Instagram accounts and increase your followers, likes, views and subscribers. Click to see our social media products.