Introduction
The excitement of EURO 2024 didn’t stay confined to stadiums—it spread like wildfire across TikTok. From thrilling match highlights to behind-the-scenes glimpses, post-game interviews, and even players’ off-field moments, the platform became a hub for sports enthusiasts.
With over 3.5 billion views, TikTok emerged as the go-to platform for fans, offering a unique blend of fan creativity and sports culture. The hashtag #EURO2024 alone saw more than 2 million pieces of content uploaded, showcasing the massive engagement and enthusiasm among users.
Fan Engagement and Community Spirit on TikTok
EURO 2024’s participating teams brought their loyal supporters to TikTok, creating a vibrant online community. According to TikTok’s data, 72% of users enjoyed fan-generated content and reaction videos, while more than 60% expressed a strong sense of community with fellow sports fans on the platform.In cooperation with the Turkish Football Federation, the Turkish National Football Team’s EURO 2024 campaign was shared on TikTok in all its aspects.
In the posts made by the Turkish National Team’s TikTok account @millitakimlar, ‘Our Children’s’ arrival in Leipzig, Arda Güler asking his teammates one by one for their score predictions before the Austria match, fun moments from the preparations for the Austria match, the quarter-final celebrated by dancing in the locker room and many other special moments received great attention throughout the tournament. There was also a significant increase in the number of followers and interactions of the National Team.
TikTok Amplifies the EURO 2024 Atmosphere
TikTok’s influence on the tournament’s atmosphere was evident. Guy-Laurent Epstein, UEFA Marketing Director, noted, “EURO 2024 on TikTok showcased fans’ passion and creativity. The platform provided a unique space for football enthusiasts to connect. We’re eagerly anticipating more fan-driven content during upcoming UEFA club competitions.”
Similarly, Rollo Goldstaub, TikTok’s Global Head of Sports Partnerships, stated, “TikTok recreated the stadium vibe digitally, allowing fans to share the thrill of EURO 2024 collectively. We’re excited to see athletes and fans alike continue leveraging TikTok’s power to reach new and existing audiences.”
EURO 2024 proved to be a game-changer for sports content on TikTok, setting the stage for the platform’s ongoing role in uniting sports fans worldwide.
Conclusion
EURO 2024 on TikTok was more than just a collection of videos; it was a global celebration of football passion, creativity, and community. By offering fans a platform to engage, share, and relive the tournament’s most memorable moments, TikTok proved its power in bringing sports closer to people’s hearts. As we look forward to future events, one thing is certain—TikTok will remain at the forefront of connecting sports fans worldwide.