Introduction

Meta is enhancing the Instagram experience by testing a new feature that could redefine how users interact with content on the platform. This upcoming option will enable users to reset algorithmic recommendations for their feed, Reels, and Explore sections. Meta confirmed this feature is currently in the testing phase, but a global rollout is expected soon.

Reset Recommendations with Ease

With this feature, Instagram users will have the ability to reset suggested content from the “Content Preferences” section in their app settings. According to Meta, this reset won’t erase user data or change how ads are displayed. Instead, it allows users to rebuild recommendations, tailoring the experience to better reflect their current interests. Meta also emphasized that ad personalization settings remain separate and accessible in a different section of the app.

This update aligns with Meta’s ongoing commitment to creating a safer and more personalized experience, particularly for younger users. By enabling resets, the platform aims to help teenagers and other users adapt their Instagram journey to evolving interests and preferences. However, Meta clarified that this feature would be available for all users worldwide.

Instagram’s Ongoing Efforts to Protect Young Users

Instagram has long been proactive in safeguarding its younger audience. The platform previously implemented stricter privacy controls for teenagers and introduced algorithms designed to block harmful content from appearing in their feeds.

This latest move follows scrutiny from European Union regulators, who raised concerns about Instagram’s recommendation systems potentially fostering addictive behaviors. In response, Meta has emphasized its commitment to safety by introducing features that minimize young users’ exposure to inappropriate content.

While this new option empowers users to reset the algorithm and reshape their Instagram experience, it does not affect existing advertising or data privacy policies. As of now, Meta has yet to announce an official release date for the global availability of this feature.