We will tell you in detail about the YouTube algorithm.
What is YouTube Algorithm?
YouTube , the world’s most clicked and most watched social network, is becoming an environment where people spend their free time. People of all ages, from 7 to 77, spend at least 2-3 hours a day on YouTube.
The number of videos uploaded by users is increasing day by day and the number of views is increasing in this context.
The YouTube algorithm is the name given to the digital system that allows YouTube users to search for the videos they want to watch on the site, and determine which of the videos listed on the site should appear, which should not, and other videos that should be viewed later on the site .
On YouTube, where there are millions of video content, the video content that users search for is made according to criteria such as the most watched, the most liked, the most commented, thanks to the algorithm formed.
The YouTube algorithm provides a two-way search and discovery system due to its working logic.
In the first search method, it is to list the video that the user is looking for, while in the second search method, the sites recommended for the user to watch are listed and included in the site.
In recent years, it is the most desired situation for the videos they share to stand out in the video search listing, as the number of video views provides a serious income for many people.
How Does the YouTube Algorithm Work?
With the development of technology, many habits of people show changes in direct proportion.
Today, where the digital world has a place in the life of every person, our methods of watching videos, movies and music clips have also become digital.
While radio and cassette were used to listen to music in the past, we have provided the opportunity to watch visual videos with the introduction of televisions into our lives over time.
With the development of technology and the internet at the speed of light, video viewing systems have started to be realized not on televisions but more on internet sites.
YouTube, which has made an incredible progress in this regard, is at the top of the world in terms of video sharing and watch times.
What you need to do is very simply search for the video you want to watch in the YouTube search section , and the video you want to watch and the videos recommended to watch will be listed on your screen thanks to the YouTube algorithm .
The YouTube algorithm, which is formed according to video contents and user preferences, needs to be well analyzed and planned well in a global and local sense.
There are 6 main sections on how the YouTube algorithm works.
At the time of listing, an algorithm is formed by evaluating 6 criteria consisting of search results, suggested video streams, trending video list on the YouTube main home page, viewer subscriptions and user feedback.
The fact that your videos are at the top of the YouTube lists is completely related to the number of clicks, that is, the number of views of the video.
While the watch time of the video is not taken into account, the analysis is made based on the number of views only.
For this reason, in order to get more clicks, it is very important for your video to rank higher when the user searches.
If we need to summarize the working logic of the YouTube algorithm and list the topics it considers;
- Search Results
- Recommended content
- YouTube home page
- trending streams
- User notifications
- Channel subscriptions
are the main examples.
What Has Changed In The YouTube Algorithm Over The Years?
YouTube, which has become a world giant in video sharing and watching, has made changes in many search and listing criteria over the years.
YouTube was founded by 3 IT professionals in 2005 and after 1.5 years had passed after the first video was uploaded, it was bought by Google in 2006 and developed rapidly.
After sharing a video, you can make changes over time by showing changes in cases where the video is at the top and by the number of views.
The YouTube algorithm has undergone many updates over the years and has taken its current form.
While creating the YouTube algorithm in 2011, the number of clicks and views of the videos was based on. The creation of an algorithm based on the number of clicks alone has brought many problems.
In order to be at the top, video uploaders have been at the top of the lists in terms of being viewed by increasing the number of clicks of the videos with fake software. This prevented users from reaching the right video.
When the user searches for a video, user complaints have gradually increased due to the high number of clicks on the top, but the different and misleading information in the viewing content of the video.
In 2015, YouTube made a new update in terms of creating algorithms.
Now, only the number of clicks and views will not be taken as a basis, and an algorithm is created according to the video watch time.
The number of likes, comments and subscriptions to videos has been added to the YouTube algorithm criteria and updated.
You should not forget that the number of subscribers, likes and comments have become very important in the formation of the YouTube algorithm in 2022.
How is YouTube Home Stream Content Determined?
It is known that almost all internet users log in to YouTube at least once a day.
So, how are the videos you see when you log in to YouTube determined by what? Why are the videos displayed on two users’ screens different when logged in from two different computers with the same network structure?
Here, we will explain the answers to these questions in detail in our article.
YouTube users are wondering by what criteria the videos that appear on the screen when they enter the main page are determined.
YouTube creates and displays personal video content for each of its users.
- Video recommendations on the YouTube homepage for those who have not logged in to the site before
- Maximum counts from videos
- And with the number from the channel
- it consists of the most liked video trends of that day.
The YouTube algorithm aims to see the videos that will interest the user.
Add videos with the largest number of views to the site so that users can see them.
Thus, create algorithms that tend to attract the attention of users who can not decide what they want to watch.
The purpose of YouTube is not only to ensure that the viewer finds the video most suitable for the content they are looking for, but also recommends that they watch videos that will keep them from leaving the site and stay longer.
How to Measure YouTube Viewer Satisfaction
YouTube places extreme emphasis on measuring audience satisfaction.
Research and development efforts are at a very high level on issues such as how the videos shared by the users are evaluated by the viewers and what are the satisfaction levels.
As a satisfaction measurement method, YouTube mostly evaluates by sending surveys to the audience.
Besides the survey results, YouTube takes into account the signals from the viewers. The analyzes taken from the like-dislike buttons by the audience also show the state of audience satisfaction.
You can do this taking into account the results of the audience satisfaction survey, feedback from viewers and the number of comments made.You can determine the video content by creating forecast tables and presenting them to the viewer.
YouTube regularly analyzes what viewers watch most, what they don’t watch, and how much time they spend on the site.
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