Social Media Image Sizes: Instagram

Instagram Image Sizes

Instagram is  one of the most popular photo sharing and social media platforms with over 600 million users .

The best social media platform for users to showcase your visual creativity is Instagram.

Profile Picture: 110 x 110

Instagram is a platform that shows how important it is to follow image size guidelines.

The dimensions, resolutions and directions of the images are of great importance in the shares made on Instagram.

Because when promoting your brand on Instagram, having beautiful and appropriately sized images is the most useful detail for attracting traffic.

Again, it is extremely important that your profile picture is recognizable so that users can find you even more easily through search or discovery.

Social Media Image Dimensions Guidelines

• Use a 110 x 110 pixel image on your profile.
• Make sure to keep the 1:1 aspect ratio for square photos.

Photo Thumbnails: 161 x 161

When someone lands on your page, all of your content is presented arranged in rows of thumbnails.

When your images and videos are clicked on these little lines, they expand, giving them an extra space for people to comment.

Social Media Image Dimensions Guidelines

• Thumbnails appear on the page at 161 x 161 pixels.
• Make sure to keep the 1:1 aspect ratio for square photos.

Photo Size:

1080×1080 / 1080×1350 / 1080×566

Instagram is all about the images and videos available on your followers’ homepage.

Actually, Instagram uploads photos with higher resolution when taken from the native app.

If you decide to upload photos or videos from another device, the resolution will be much lower.

Social Media Image Dimensions Guidelines

• The size of Instagram images is 1080 x 1080/1080×1350/1080×566 pixels.
• It is the size you need to appear in the feed at a resolution of 510 x 510 pixels.
• Make sure to keep the 1.91:1 and 4:5 aspect ratio for square or rectangular photos.
• Recommended dimensions for portrait (4:5) photos are 1080 x 1350 pixels.
• Smaller feature header images appear as 204 x 204 pixels and larger feature header images appear as 409 x 409 pixels.

Instagram Stories: 1080 x 1920

With over 300 million daily users, Instagram Stories are a popular visual resource on the app.

There are both video and image options for posting.

It is also possible to upload your own content to this temporary feature.

Social Media Image Dimensions Guidelines

• The recommended resolution is 1080 x 1920.
• The minimum resolution is 600 x 1067.
• The aspect ratio is 9:16.
• The maximum file size is 4GB.

Instagram Advertising Social Media Image Dimensions

Creating the perfect Instagram ad can be daunting for most of us.

Updates, new feature releases and much more make this task daunting.

But a quick reference to ad sizes makes it even easier.

Horizontal Images

Instagram landscape images are generally wider and don’t traditionally take the full frame of an Instagram post.

Landscape images stand out over the standard Instagram format and can be uniquely used to show a larger image.

Everything is perfect for outdoor and travel companies, from panoramic shots to ads looking to maximize the impact of text.

Landscape image ad sizes and guidelines

• The recommended image ad size is 1200 x 628 pixels.
• Minimum resolution: 600 x 315 pixels.
• Recommended aspect ratio: 1.9:1.
• All file formats must be JPG or PNG.
• All image files are 30MB maximum.
• The maximum subtitle length is 2,200 characters, but 125 characters are recommended.

Square Images

As with landscape format, Instagram focuses on width in square format.

However, the square format takes up more space in the overall typeface.

The square format does not take up the entire space provided per post and is often used for portrait style images.

You don’t need to constrain your natural images horizontally.

However, you need to make sure that the square format doesn’t crop your images awkwardly.

Square image ad sizes and guidelines

• The recommended square image ad size is 1080 x 1080 pixels.
• The minimum square image ad resolution is 600 x 600 pixels.
• The appropriate aspect ratio is 1:1.

Vertical Images

Probably the most popular photo size organically is the vertical image.

This is because your image is preset when you add or upload an image to the app.

However, the specifications are not much different apart from the overall ratio and resolution.

Vertical image ad sizes and guidelines

• The recommended square image ad size is 1080 x 1350 pixels.
• Minimum vertical image ad size is 600 x 750 pixels.
• The aspect ratio is 4:5.

It is possible to use the ‘Crop Image’ option when creating an ad in the ad creation feature.

⭐This helps ensure that your ad is displayed exactly as you planned.

Instagram Video Ads

Did you know that a quarter of all Instagram ads are video ads?

It is absolutely important that the video strategy is done in the right way for each brand.

The video should grab attention and be absolutely the right size.

Because if the right dimensions are not used, the video will lose its appeal.

Video is the type of sharing that can push things a bit, but still, don’t fret.

We are here to help your brand!

Instagram Horizontal Video Ads

Just like landscape view, Instagram’s landscape videos are for the same purpose.

This video style allows users to take a more cinematic approach to video (mostly viewed on mobile) for their followers.

Horizontal Video Ad Features

• Minimum resolution: 600 x 315 pixels.
• The aspect ratio is 1:91:1.
• Recommended video formats are MP4 and MOV.
• The maximum video size for all formats is 4GB.
• The maximum video length for all formats is 120 seconds.
• Video frames are 30fps for all formats.

Instagram Square Video Ads

There won’t be much change when you choose the Instagram square video format.

You need to be mindful of how your ad and call-to-action look on a mobile device so you don’t clip anything that matters in the actual video.

Square Video Ad Features

• The minimum resolution of the Instagram square video ad is 600 x 600 pixels.
• The appropriate aspect ratio is 1:1.

Instagram Vertical Video Ads

As you’ll likely notice, organic and paid ad formats are similar.

You should make sure to pay attention to resolution and aspect ratio changes for vertical video ads.

Vertical Video Ad Features

• The minimum resolution of an Instagram vertical video ad is 600 x 750 pixels.
• The appropriate aspect ratio is 4:5.

Instagram Stories Ad Sizes

You didn’t think we’d forget about Instagram Stories here, did you?

We could never forget!

Because today, the most important advertising platform has become Instagram Stories.

More than half of the brands use the Instagram Story section as an active advertising tool.

Instagram Stories Social Media Image Sizes

Instagram Stories have many features that make single image ads ideal for your marketing campaign.

With GIFs, stickers, and markup tools, you can easily prompt users to click or swipe to find more information.

Instagram Stories Ad Image Sizes and Guidelines

• Recommended resolution: 1080 x 1920 pixels
• Minimum resolution for Stories ads: 600 x 1067 pixels
• Aspect ratio: 9:16
• All formats must be JPG or PNG
• Maximum image size is 30MB

⭐Additionally, advertisers may want to limit overlay text on images, as Facebook Ads Manager may reject your image.

Consider this for all image formats too.

Instagram Stories Video Ads

According to Social Media Week, around 70% of Instagram Stories videos are watched with the sound turned on.

It’s really important to make sure your videos convey the right message with the right features.

Instagram Stories Video Ad Features

• Recommended resolution: 1080 x 1920 pixels
• Aspect ratio: 9:16
• All formats must be MP4 or MOV
• Maximum video size is 4GB
• Must have a minimum 720p resolution

Instagram Carousel Ad Sizes

If a carousel option for Instagram ads sounds familiar, it’s because Facebook also has carousel ads.

These types of advertisements, which are widely used, are a very important advertisement feature especially for e-commerce brands.

This type of ad format allows brands to display multiple images or videos in a single ad.

Really the best bang for your Instagram ad money.

You can see the details of the features below.

Instagram Carousel Visual Ads

If you’re like anyone else on Instagram, you scroll through content at blinding speeds.

Why not try to keep users around for a while with multiple visual content?

Instagram Carousel Display Ad Features

• Recommended resolution: 1080 x 1080 pixels
• Aspect ratio: 1:1
• All formats must be JPG or PNG
• Maximum image size is 30MB per image/card
• Instagram allows 2-10 images/cards per ad

Instagram Carousel Video Ads

One thing many users forget is that you can use up to 10 videos for a single ad!

Make sure your brand has the right balance of content so you don’t overwhelm your audience in a single post.

Instagram Carousel Video Ad Features

• Minimum resolution: 600 x 600 pixels
• Maximum resolution: 1080 x 1080 pixels
• The aspect ratio is 1:1
• All formats must be MP4
• Maximum video size is 4GB per video/card
• The maximum video length for
• Instagram allows 2-10 videos/cards per ad

When you create Instagram carousel video ads, it should be a thumbnail.

It is recommended that the ratio of this image match the 1:1 video aspect ratio.

Also, thumbnails cannot have more than 20% text receiving the image.

Now you know what size images you should use on Instagram platforms!

If you still have any questions, please feel free to ask us in the comments.

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