Those who sell on Instagram know that there is always growing potential here. If you want to capture this potential and reach more customers, we have searched for some ways to be followed for you. So what are the ways to increase Instagram sales ?
Today, when it is possible to sell products such as an e-commerce site through social media, we can get the best result on Instagram. Facebook may also be suitable for sales-oriented accounts, but selling on Instagram , especially clothing products, skin care materials, natural food products and make-up products, gives better results.
Ways to Increase Instagram Sales
Convert your Instagram account to business account.
There are many things you can do to sell and increase sales on Instagram . The first thing you need to do is to switch your account from a personal account to a business account. This is very important so that your page looks like a professional business and not an amateur user account. If you don’t know how to switch your Instagram account to a business account, how to convert a personal account to a business account on Instagram? You can get help from our article.
Edit your business account information.
After turning your page into a business page, if your customers have an e-mail address where they can reach you directly, you should enter the phone number in the required fields here. Those who sell on Instagram know that your customers should be able to see all the necessary contact information together when they log into your account. If you have a shop, you can enter the address description there. If you have a site where you sell online, you can enter the address of your site. You can add all information, including phone and e-mail address, to your account with shortcut buttons. Remember, the trick to selling on Instagram is connecting and supporting all channels.
Take care of your images!
Your potential to sell on Instagram depends on how well you showcase your products. You can increase your sales potential with quality images that express the colors of fashion products and clothes well and their stance on people. Incomprehensible, unclear photos make even great products look poor quality. As a result, you cannot sell on Instagram. There should be explanations of important details on the image. In addition, when selling products on Instagram, there should be detailed explanations about the product you share the image of, and it should be in the image description.
Respond to comments and questions.
Customer satisfaction and feedback has become the most important issue all over the world. Respond to your customers’ questions, comments, positive and negative feedback as soon as possible. If you say you want to sell on Instagram , you should know from the beginning that this job requires 24/7 overtime. If the customer who does not receive the cargo, does not like the product, likes the product very much, asks for his size or asks the price, does not receive an answer as soon as possible, he will probably stop shopping from you. For this reason, customer interaction is very important.
Bring your e-commerce site to life.
Having an e-commerce site in order to sell on Instagram is very important in terms of giving confidence to the customer. Of course, the issue here is whether your main sales channel is your e-commerce site or your Instagram account. But in any case, the two need to support each other for high Instagram sales.
Do preliminary work with your customers.
Among the tactics of selling on Instagram , the most important is the product pre-work. Considering that even the biggest brands conduct surveys and preliminary research on how this product should be for days before launching a new product, you should also get the opinions of your customers before putting a new product on sale from your account. You can share images about a new jeans model or a new cosmetic product and learn about the potential of the product. In addition, you will get preliminary information about developing the product and obtaining the ones with different features. If you say you want to sell on Instagram, you should do this kind of preliminary work carefully.
Most importantly, organize campaigns!
When it comes to selling on Instagram , the essentials are raffles, contests, promotions and campaigns. Such activities are important not only to increase sales, but also to increase the number of followers and page engagement. As we know, as a result of the changing Instagram algorithms, all the posts we share on Instagram are not shown to the followers. Posts that receive comments, likes, and interact, reach much more people. When you organize campaigns, more people will share your posts, comment and make them reach more people.
In order to sell on Instagram, besides all these tactics, you need to gain as many followers as possible. More followers means more sales. Advertising is one of the methods to increase the number of followers on Instagram. Apart from these, you can take a look at our article for different methods. You can also browse our packages via the link below for the safest and fastest way to increase followers on Instagram.
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