Ways to Increase Facebook Likes

On average, how many Facebook likes do you get for each post you share? If you’re into the social media marketing business, you probably know this number before we even talk about it.

With over two billion users, Facebook gives you a huge audience of potential buyers for your business.

But with more than 60 million active Facebook business pages on the network, you have to have a lot of competition to get likes, which is very important to get a good result from.

In the field where there is so much competition, Facebook’s algorithm also comes into play.

There’s not much to explain on this one: Getting more Facebook likes should be a critical part of your Facebook marketing strategy.

However, you should not focus so much on Facebook likes that you miss how Facebook’s algorithm ranks the posts you share, and how it considers the posts you share.

The goal of getting more likes requires you to share genuinely likeable content and be more involved in ways that will make your brand like it. There is no handmade trick about it.

You shouldn’t even cheat.

You ask why? I’ll open a thread for that later in the article.

It’s about getting more likes by being a good Facebook user and working towards creating content that has real value that will in turn engage your audience with a lot of engagement.

So, are you wondering how to get Facebook likes and which paths you should follow? Lets start then.

If you want to develop a little more in the field of Social Media , you may want to take a look at the guides in the Social Media category, let me tell you. 😉

1. Build a Smart Facebook Strategy

As with any marketing platform, you will reap what you sow on Facebook. Using a smart Facebook strategy that is well-defined and based on business goals will help you build a brand awareness on Facebook that aligns with the brand’s personality and brand values.

Define Your Audience

Your strategy should not be one-off likes from online movers, but aim to gain likes from followers with the highest potential to add value to your business through regular engagement. Defining the personality of the target audience can be a great way to start this business.

After all, instead of trying to appeal to all of the two billion Facebook users, using the right tools and the right tone, you need to know who you’re talking to in order to turn your target audience into a customer or a follower.

Research Competition

Keeping track of what competitors are doing will help you identify techniques that work and those that don’t. Thus, while avoiding wrong steps, you can start to predict more or less how successful you can be in the competition by making the right moves. You’ll also start to get an idea of ​​how many Facebook likes you should target for both your page and individual posts.

Social listening is a great research strategy that can help you gather information about your audience and competition. It will be in your and your brand’s best interest to begin to more or less predict the causes of mistakes that can be made through social listening. Gaining the ability to understand mistakes in this way will allow you to start thinking more or less like a person in your target audience.

Thanks to this experience, you will start to progress easily. But remember that you cannot know something that is not certain to be wrong until you try it!

Set Goals

Just targeting “more likes” wouldn’t really be a great Facebook marketing goal; How will you know when you achieve it?

Instead, you should set goals based on “SMART” principles, meaning they should be specific, measurable, achievable, realistic and timely.

This allows you to come back regularly to see if you’ve met your goals and celebrate your success, thanks to what you see you can develop new advanced goals or see when you get off track, pointing to strategic changes to steer you back on the right track.

2. Create a Page That Gets Attention

This may sound obvious to you, but sometimes it can be easy to overlook the most important points: If you want to garner likes, you must have a great and attention-grabbing page and great posts that you consistently share. Your Facebook page is made up of many parts, and making sure they’re all complete, professional and branded is extremely important. Here are some key components to consider.

Use all the elements of the About section

The about section of your Facebook page gives you a good opportunity to provide important business details to people browsing certain information. In addition to contact information, you can add the date the business was founded, give people an overview of the company looking for the information, and even include a list of your brand milestones.

All this information helps build credibility and convince potential followers that the page is worthy of a like. It will also help you appear in searches outside of Facebook. It also directs users to your page if they use search engines to search for products or your business.

ets tur is a brand that uses the Our Story section quite successfully. In this episode, they both explained themselves and used a very heartwarming visual that fits their own visual code. At the same time, you can see that they have successfully filled out the headings in the About Us section.

Use all the elements of the About section

The about section of your Facebook page gives you a good opportunity to provide important business details to people browsing certain information. In addition to contact information, you can add the date the business was founded, give people an overview of the company looking for the information, and even include a list of your brand milestones.

All this information helps build credibility and convince potential followers that the page is worthy of a like. It will also help you appear in searches outside of Facebook. It also directs users to your page if they use search engines to search for products or your business.

ets tur is a brand that uses the Our Story section quite successfully. In this episode, they both explained themselves and used a very heartwarming visual that fits their own visual code. At the same time, you can see that they have successfully filled out the headings in the About Us section.

Facebook will also reliably display a page with a full profile, which gives you an advantage in being featured in the Facebook algorithm (more on this below) and helps get more people to see your posts.

Choose impressive cover and profile photos

Your profile and cover photos will be the first image of your business on Facebook that will be seen by visitors. It’s kind of your first impression point. Therefore, it is important to choose wisely.

Your logo is usually the best choice for your profile photo, but you can get pretty creative with your cover photo choice. For example, since your profile photo will stay to the left and near the cover photo (background image), you can make this cover image a reference to your adjacent logo . You can give many more examples of these. And I’m sure you can do better than me. 🙂

First, give some thought to how you can convey what the business is all about in one compelling image. 

Do you have a great looking product that you can feature? Maybe you want to showcase a photo of your team doing things and being friendly. Whichever you choose, make sure it captures the essence of the brand as potential followers have reason to dive into Page content.

Juice may not be the most exciting product, but Dimes does a great job of making both their pages and their products appealing with an attractive cover image.

Likewise, Fanta makes its pages and products great with an attractive cover image and an attractive background image, video. In this picture they have given a video in the background, this video pushes people watching and people want to do something!

In terms of technical details, your profile photo is displayed as 170 x 170 pixels on computers and 128 x 128 pixels on smartphones. It covers the photo images on your page at 820 pixels x 312 pixels on computers and 640 x 340 pixels on smartphones. Facebook recommends using a cover photo of 851 x 315 pixels and less than 100 KB.

A newer and more dynamic option for Pages is to use a cover video instead of a cover photo. Your cover video can be up to 20 seconds long and have the same dimensions as the cover photo.

Pin a top performing post to your profile page

If you have a post that receives a particularly high number of likes, you can pin it to your profile to maximize its lifespan.

When you choose to pin a post, it stays at the top of that page so users see it before their other posts. You can change your pinned post as often as you want. So be sure to always keep it updated to include your best performing posts, and always your best performing posts on other content as well.

3. Make Sure Your Facebook Page Is Easy To Find

It’s a simple concept that deserves repetition: if people can’t find your Facebook Page, they won’t be able to like your posts.

There are some things you can do to increase your discoverability, findability, and visibility by people. So what are they? Let’s see 🙂

Choose a Page Name That’s Easy to Discover

Users searching for your brand on Facebook will naturally be searching for your brand name.

Keep things simple and make it easy for people to find you by using your brand name as your Page name.

Adding unnecessary keywords to the page name; these unnecessary keywords you add are things that can make the page look like one of the spammy pages instead of looking like a legitimate business asset for your brand.

Choose a Memorable and Meaningful Username

Your username (sometimes called a custom URL) will appear on the web address of the brand’s Facebook Page. Using a username that is consistent with your usernames on other social channels will make it easier for people who follow you elsewhere to easily follow and find you on Facebook. Like your Page name, your username should be closely related to your business name.

Add Facebook Follow and Like Buttons to Website and Blog Pages

Anyone who has discovered a valuable tip or strategy on your website or blog will be prepared to hear more from you.

You can make it easy for them to connect with you on Facebook by adding Facebook follow and like buttons to your site. Moreover, if you are using WordPress, this will be something you can do much easier and faster with simple tools.

Embed Post Plugin on Your Website or Blog

This option is a tip to get more views for your Facebook Page to your website or blog.

Rather than a simple button, you can embed an entire post on your Facebook page by simply copying and pasting some simple code.

Go to the post you want to embed, click the three-dot icon in the upper right corner and find Embed from the options that appear. Then copy and paste the code into your HTML.

Page visitors who click on your embed post to learn more are directed directly to your Facebook Page where the post is embedded, gets published and creates an opportunity just like a new page.

People who view the post can like directly from the embedded post, with the post itself redirected to your page, without leaving your website or blog.

Be sure to include a link to your Facebook page in your newsletter or email signature. These are important for driving traffic to your Facebook page.

People you’ve previously communicated with, interacted with, through channels like email or a sign-up newsletter are a huge potential audience for your Facebook Page.

Make it easy for them to find and connect with you on Facebook by adding links to your Facebook page in all your electronic communications.

Connect Your Facebook Page With Other Social Platforms

Don’t forget to take advantage of the opportunities you create on other social channels by cross-promoting your Facebook content on other platforms or social networks.

Followers who follow you on another platform and do not follow you on Facebook have the potential to follow you on this social platform, if they have Facebook accounts.

Especially if you have a loyal following from another platform and they don’t follow you on Facebook, the chances of them starting to follow you are almost certain.

Don’t just post a link to your Facebook page and ask people to follow you.

Instead, choose to include big Facebook-specific content (like an infographic or short video) to promote.

This way you can also highlight the value of the Facebook page rather than just informing users.

People will have the possibility to come not only to follow you there but also to learn something and win.

For example , TEGV used Twitter to cross-promote a Facebook Live video by redirecting its Twitter followers to its Facebook page:

Target Shares

Shared Facebook posts increase your engagement organically and give you a chance to get more Facebook Likes.

A post also indicates that someone feels sufficiently motivated to share information about your content with their personal networks, providing additional credibility to an audience that may not be very familiar with your brand.

Invite Existing People and Employees to Like Your Facebook Page

Facebook makes it pretty simple to invite personal Facebook contacts to like your business page. However, you should be careful about how you use this feature.

Facebook makes it pretty simple to invite personal Facebook contacts to like your business page. However, you should be careful about how you use this feature.

Do not send bulk invites to unfriend you completely, instead of bringing your colleague to your Facebook page. 

Personally, if there was a person, a friend, a familiar page owner who wanted me to like their posts regularly, I would get bored of this situation after a while. 

Because this situation will go into some kind of ‘Spam’ and I will be the person spammed.

Instead, create a message explaining that you think of the value people can derive from liking your page. It will be much more effective if you make this message about them, not about yourself.

You should also encourage your employees to like your Facebook page so they can stay up-to-date on what you’re promoting as a brand and also be part of a great employee protection strategy.

Promote Your Facebook Page in Real Life

Limiting Facebook Page promotion to the online world.

Include the page address on your business cards and corporate stationery as well.

Ana Bermejo, a designer, says that in general, all social networks have the same logic as company cards, thanks to the cards, one can know where to communicate with the company on social media, including Facebook.

At the same time, someone who wants to go to their office in real life can learn the location of the company and communicate with the employees one-on-one thanks to the pages on the social media.

Or if you’re hosting an event, add the address to your mark.

People who already interact with your brand in real life understand the value you offer; making it easy for them to connect with you on Facebook to access more of that value.

4. Share Relevant, High-Quality Content

Facebook recommends posting “short, fun-to-read text and eye-catching images” to grab attention.

So what do these posts actually look like?

Incorporate these strategies to develop posts that are likable in nature.

Make Impressive Images

A study published in the journal Management Science found that photo posts get far more Facebook Likes than text-only posts.

But isn’t it already like that?

Even in a book or a magazine since our childhood, it is the visuals that draw our attention the most.

(Unless you are a bookworm like me, of course) This is the same in the digital environment.

Even if there is no long article in a blog post, if there is no visual, we get distracted and we cannot finish it. You may even find that it specifically recommends using rich media in SEO ratings.

That’s why having an impressive image will put you and your content ahead of other competitors.

It will grab people’s attention and thus you will get Facebook likes.

If you don’t have your own photo library, there are many free stock photography sites you can use.

You can also create valuable information about your niche or infographics where people can learn and record something.

Use Eye-catching Headlines

A compelling headline is important for getting attention in your posts, but you shouldn’t get into the Clickbait space.

Facebook offers these tips for creating a great headline:

• Make your headlines informative
• Use the title of the post to set appropriate expectations about its content
• be clear and accurate

Don’t Promote Too Much

Sure, you’re trying to promote your brand on Facebook, but people want your posts to be fun and informative. Not with images and posts that are offensive and suggest sales.

Because there are too many of them already.

Brands are constantly sharing these kinds of posts, and even if you don’t see them a lot, keep in mind that the target audience is exposed to such posts in every brand they follow and even in every brand that comes up with an advertisement.

Specifically, Facebook does a survey of followers disliking posts like:

• Directing people to purchase a product or download an app (without providing other valuable content or information)
• Directing people to enter a contest without providing any context as to why the Page or followers are relevant to their interests
• Reuse content of ads

This means these posts are less likely to generate Facebook Likes from followers who see them.

However, they’re even less likely to appear in the first place, as Facebook limits organic reach, especially for highly-promotional Pages.

Give Your Followers What They Want

How do you know what type of content people want from you on Facebook?

By listening to them, of course.

If most of the comments on your page are customer service questions, try creating content styles that are focused on helping your followers use your product better.

For example, you could give your product a try by adding a short video with “hacking” or alternative uses, or a series of “how-to” videos or photos.

Try it and watch what people respond to. Check the number of likes you get as a result of your experiments. By trial and error, you can discover what type of content your audience or the audience you want to reach want.

Of course, you can always do such experiments by sharing different posts at the same time of the same day.

Because if you share the posts at random times while doing these experiments, there is a possibility that the post you shared, which is in the style that the audience wants more, coincided with the time when the audience was least active, but another post that the audience did not like very much, coincided with the most active time of the audience.

Create Video Content

In this thread, if you seriously want to increase your Facebook Likes and don’t have a Facebook video strategy ready, then it’s time to create one.

A great place to start is with a video that outlines the 4 key components of a great social media video.

When you think of online video marketing, most of us instantly think of YouTube as the dominant player in the industry. With its 1 billion users and robust features for marketers, it’s no surprise that YouTube has long been the leading video distribution platform. 

When you take into account the numerous advantages video marketing offers to advertisers, it’s no wonder why more and more businesses are getting into the video content game.

But what is interesting is that Facebook has become the second largest source of referrals for online videos.

In fact, content marketers had increased direct video uploads to Facebook by 50% between January and June, according to a 2014 study by social media software and analytics company Socialbakers of 180,000 video posts on 20,000 Facebook pages.

Interaction with video content has changed since the implementation of autoplay in Facebook News Feed, and everyone knows it.

In a way, it shouldn’t be that shocking.

Videos are a great way for marketers to attract more attention and increase conversions as they can inform and entertain visitors.

Viewers also love to share videos – 92% of mobile video viewers share videos with others.

There are some really compelling benefits to using Facebook for video marketing as well.

5. Engage Consistently And At The Right Time

Post on Facebook consistently Facebook itself notes that “being consistent in the quality and types of posts you create can help people know what kind of messages to expect from you and how and how they connect with your business.”

Schedule content and posts ahead of time to help keep your Facebook calendar organized and consistent.

Publish at the right time

618Media’s social media and marketing experts have found that posting at the right time, including Facebook Likes, increases the number of interactions generated.

You need to do your own research to determine what is best for your audience.

However, we found the best times to post, when users are most active, are 12 noon – 3 pm on weekdays and 12 noon – 1 pm on weekends.

Be sensitive and human

If you want more people to like your Facebook Page, you need to engage with those who already like it.

Unanswered comments or questions on a Facebook Page can be a huge deterrent in attracting potential new followers to your page.

Remember, Facebook is a social network, and being social is an important way to make your brand and Page more likeable.

You won’t find much to like about brands that aren’t sincere.

6. Host a Facebook Giveaway or Contest

In a survey by the Content Marketing Institute, 81 percent of marketers said that interactive content (like contests) is better for grabbing readers’ attention than static content.

Even better, liking a post is a popular contest entry – and a post allowed under Facebook’s contest rules (unlike popular but technically forbidden “share to win” contests).

For example, Madame Coco has been gaining many Facebook likes by doing it periodically in sweepstakes and competition mode for a very long time:

7. Engage with Other Brands and Communities on Facebook

Remember that Facebook is primarily a social network; so socialize to put yourself first and interact with other brands that are relevant to your niche, not your direct competitors.

Simply leaving a comment or like on another brand’s post can help you grab the attention of that page’s followers and open up opportunities to work with other companies to cross-promote businesses.

Tagging other brands can also bring your page to a new audience (followers of the other brand); however, only use the tags in the relevant posts so that people from among the followers of that company, who are suitable for your target audience, visit your page.

Also look for potential communities of followers to interact with. Facebook Groups are a great place to find people who are passionate about your niche and attract them by giving you the opportunity to highlight their expertise.

Make sure your participation in Facebook Groups is beneficial rather than promotional, or you may find yourself fired from the group.

8. Learn The Facebook Algorithm And Use It Properly To Your Advantage

Understanding the Facebook algorithm is key to increasing your organic reach.

In other words, it can be used to get your page and posts in front of more people who might potentially like you.

In essence, the Facebook algorithm prioritizes the types of content we talked about earlier: Quality content that isn’t overly promotional.

This really shouldn’t come as a surprise to you. Facebook wants people to enjoy browsing the News homepage that comes into their account.

Take the time to produce valuable posts and don’t be a spammy scumbag.

Facebook particularly highlights original posts that inform and entertain as having value recognized by the algorithm.

Another way to take advantage of the Facebook algorithm is to try live video feeds.

The algorithm prioritizes live broadcasts and rank them higher in the News Feed.

If you have an event or presentation that will be broadcast live, I say give it a try.

9. Post Facebook Ads To Extend Your Reach

Facebook offers very detailed ad targeting, so your advertising efforts can find the audience you’re directly targeting, focus the ad on them, and get the most out of your ad spend.

Putting your brand in front of the ideal audience is a great way to get more Facebook Likes.

There are two types of Facebook advertising: Boost Post and Ad Campaigns

Boost Post

This type of advertisement is a type of advertisement that allows you to exit by pressing the button directly under the image on the page.

With less features than the Business section, this place helps you advertise quickly and easily.

Business Advertising Account

Also known as a business account, this system is often where Digital Marketing professionals sleep.

You can create more detailed ads by managing campaigns here.

Of course, you need to pay attention to some points when removing advertisements. E.g;

By boosting a post, you can extend the audience beyond the people who already like your page.

This can be a great option for a post that has already proven to be impressive, bringing in lots of Facebook Likes from people who already follow your page.

At the same time, Facebook offers campaign objectives for all types of businesses.

Since this post is about how to get Facebook Likes, you can use Engagement and page likes ads designed to promote your ad to a large audience to increase post or Page Likes.

10. Learn to Use Facebook Insights

Analyzing Facebook Page Insights can give you a clear view of who your current fans are, helping you better target your future Facebook like efforts.

You can also identify the types of posts with the highest average reach and engagement and use that information to create more of the content your audience wants from you on Facebook.

Finally

After all, learning from your mistakes, raising their success, and giving your followers content they know they’ll enjoy are key ways to improve the quality of your content and lead to more Facebook Likes, as you’d guessed before.

As long as you pay attention to the points in this article and do it, you can be sure that you will not have a problem with Facebook likes. 🙂

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