10 Tips for Selling on Instagram

Selling on Instagram in a popular society is an invaluable boon for many businesses!

Instagram, which has been one of the best platforms for sharing photos and videos since its inception, has also become an incredible application for selling.

More than 800 million monthly users are actively browsing visual or video content on Instagram.

He also shares more than 60 million photos/videos every day and likes an average of 1.6 billion images per day.

This makes Instagram one of the best sales channels.

Because these calculated data offer businesses great opportunities to sell on Instagram.

Selling on Instagram, like any sales strategy, includes some special tricks.

However, it is sometimes difficult to know which types of posts will have a positive impact on the target audience.

If you are wondering about the intricacies of selling on Instagram, let’s learn together!

 Here are 10 tricks you need to know to sell on Instagram and get maximum efficiency :

1. Switch to a Business Profile Now!

To sell on Instagram, you must first switch to a business profile.

You don’t need to open a new account for this, you can turn your existing profile into a business account.

• Enter your Instagram profile and tap the 3 lines in the right corner.
• Tap on the Settings option and then on the account option.
• On the page that opens, tap on the “switch to professional account” option.
• Answer the question “Are you a business?”

If you are a public figure, artist or creator , select the “Creator” option.

If you are a brand or business, select the “ Business ” option.

That’s all 🙂

Thanks to this business account, your followers can contact you directly from your Instagram page, just like on your website.

For these reasons, the benefits of a business profile that you can easily own are innumerable!

2. Use Analytics Tools to Sell on Instagram

You can use the benefits of a business profile to analyze data and understand your audience.

You can access it from Instagram’s own (Insights) analysis tool, where you can see the statistics of your shares.

Business accounts on Instagram are pretty much the same as Facebook business accounts.

While selling on Instagram, you can view the impressions of the shares, interaction data and many more statistics that I cannot count thanks to the analysis tools.

You can even get a report where you can access information about age, gender, location, demographics, and peak traffic hours.

Statistics are not estimates or general information!

On the contrary, it will show you which of your posts are the best and in which time zone it has the most views.

The available tools of the app are extremely helpful for your business when selling on Instagram.

With these tools, you can understand exactly how users interact with your content.

The more you know about how users interact with your posts, the more you can improve your content to increase engagement.

All in all, these tools are extremely beneficial for your business when selling on Instagram.

3. Promote Your Products and Services

Did you know that you can only sell products by sharing products on Instagram?

Instagram is a great platform to sell, but you need to know how to do it.

If you do not disturb users and give a natural impression, you increase the likelihood of your followers to buy your products.

If you make ordinary posts, you will not be able to make an impact on your followers.

Product promotion posts, beyond providing information about your product, should require effort and create excitement.

For example, let’s review a brand called Gilt Man.

The brand isn’t trying to sell a product directly from its Instagram page, but shares two posts that encourage users to purchase the products.

If your ads aren’t working, you’re not encouraging users enough.

In order for you to sell products, you must mobilize your target audience with discounts, ad texts and product images.

This works in just about any industry.

Popular coffee chain Starbucks; encourages its target audience to purchase by sharing seasonal beverages with quality photos.

When you inform people about products they’re interested in and don’t force them to buy, you increase their likelihood of purchasing.

Even if they don’t, they at least interact with your product by liking, commenting, or sharing it with a friend.

Therefore, share the photos of your products in the frame we mentioned above.

4. Create Sponsored Ads

Another most important advantage of a business profile is that it allows you to create Instagram ads without the need to use Facebook’s advertising tool, Business Manager .

The most advantageous part of advertising on Instagram; By setting an advertising budget, you can control how much you want to spend.

With Instagram’s carousel ads feature, you can show your customers more than one image in your sponsored ads.

This feature allows brands to reach their target audience with different and more than one visual.

While you can only reach users who follow you before sponsored ads, you can also reach users who do not follow you with sponsored ads.

When running sponsored ads, create content that appeals to the target demographic.

You can also turn your existing posts into sponsored ads with the “highlight” option.

You can then deliver your highly interactive posts to your potential customers with sponsored ads.

5. Use Instagram Stories

Sponsored or not, Instagram stories are an impressive way to connect with followers.

If you want to find new customers, Instagram stories will help you.

Instagram stories are different from regular Instagram posts.

Thanks to Stories, you can broadcast in a “slide show” format.

They are only live for 24 hours, but you can save your stories and use them again later if you wish.

When selling from Instagram, the benefits of the app’s story feature to brands are endless.

Brands can use stories by writing over their backgrounds.

Moreover, you do not need to worry about whether your stories fit the aesthetic of your Instagram page.

Instagram also makes it easy for you to create different types of content such as photos, short videos, live videos and ‘Boomerang’ style stories.

Boomerangs are GIF-like images.

6. Collaborate with Influencers

If you want to reach potential customers on Instagram, the fastest way to do it; is to cooperate with an ‘ Influencer ‘ with high followers .

People trust the recommendations of the Influencers they follow; They buy the services or products they see on their Instagram page.

You can grow your business by appearing in front of users through an Influencer.

The first step is to work with a few Influencers who have an audience relevant to your product or service.

Putting aside the short-term gains and direct sales you can get from a compelling campaign, this method will provide you with longer-term benefits.

Working with any Infuencer allows you to increase your brand awareness to a new audience.

7. Use User Submitted Photos

Wouldn’t it be nice if there was a way to create quality content to sell on Instagram without having to work hard?

You can do this thanks to user-submitted photos.

If you already have an audience, you can leverage user-generated photos to create useful content.

Your followers will like user-submitted photos more than yours.

Because they will find these contents more natural and more sincere.

Remember to choose quality photos.

This can be difficult, but you can select the best photos based on the following criteria:

• Does the photo match the brand image you have created or are trying to create, or is it the opposite of that image?
• What is the number of followers of the person whose photo you want to share?
• Is the photo suitable for your current audience and audience?

When managing a business account, you must make sure that every post you share is relevant to your brand’s image and target audience.

If you share a photo posted by a user with a high number of followers, that user’s followers will also visit your Instagram account.

Choose photos that reflect your brand’s theme and try not to be biased in the photos you choose.

Then, watch your follower count and participation increase.

8. Post an Interactive Branded Hashtag

If you want to create engagement while selling on Instagram, tags are a good way to get it.

E.g; Red Bull has signed 480,000 posts with the hashtag #givesyouwings .

Your customers can use this tag to see user-generated content and find all content related to your brand.

You can also find images on your own page that you might want to repost.

Creating a tag that users will follow allows you to advertise for free.

When a user posts a photo using your hashtag, it’s also visible to followers who follow that hashtag.

If you already have a popular brand slogan or phrase, consider changing your brand’s label.

Coca-Cola has successfully done this with the hashtag #ShareACoke  .

Beyond what you publish about it, sharing at the right time and avoiding over-publishing are important details.

9. Post at the Right Time

Posting too much to sell on Instagram can annoy your existing followers.

If all they see in their news feed is your brand, they’ll likely unfollow you.

To appear in the news feed regularly, you need to post consistently.

The best way to do this is to post on peak days and times when your followers are online.

According to a study, the worst day to post on Instagram is Wednesday.

Monday and Thursday are the days when the best interaction can be obtained.

The best hours are between 08:00 and 09:00 in the morning and 01:00 at night.

08:00-09:00 are the times when people check social media while they are getting ready to work or commuting to work.

1:00 a.m. is when most people start surfing Instagram when they should be sleeping.

Therefore, this time is the second best time to post.

It is also possible to see when your followers are most active with the tools while selling on Instagram.

Accordingly, your best days and times for sharing may differ according to certain audiences.

With programs such as HootSuite  ,  CoSchedule  or  Sprout Social , you can schedule your posts according to the day and time.

Studies say that you should post once or twice in the same time period and be careful not to share more or less.

If you want to share more, you can publish multiple images in a single post in slideshow format.

That way, you won’t bore your followers.

10. Analyze the Right Metrics

If you don’t know how well your Page and posts are performing, you won’t know exactly what works and what doesn’t.

Start by tracking your follower growth to solve the problem.

The total number of followers you have is the biggest metric (the biggest performance indicator).

When you analyze the follower growth rate, you can see what kind of contribution your post or post frequency has on your content.

Then track engagement rates i.e. likes and comments.

To get a clear picture of your Page’s performance, you need to know the average engagement percentage of your total followers and the average engagement rate for each post.

The more effective your sales techniques on Instagram are in your target audience; the higher your engagement rate.

If your engagement rate is low, change your strategy.

Above, we have listed 10 tricks you need to know to sell on Instagram.

What techniques do you use to sell on Instagram, you can write as a comment.

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