The Instagram application, with its Store tab, brought a different use to the platform and provided an environment for shopping. In this context, users were presented with a new feature related to shopping.
With the new feature “Special Launch” added to the top right of the Store section of Instagram, users will be able to follow their favorite brands more closely and see the latest trends earlier.
Brands will enter the launch dates they have determined for their products, and users will be able to browse the collections that are on sale that day or that will be on sale soon, and add reminders for the products they want with the “Put a Reminder” button. They will also be able to add products to the “Wish List” tab.
With the improvements made in the Store tab, Facebook plans to make its application more common and increase its revenues by offering the opportunity to shop directly on Instagram without directing them to websites.
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