Instagram has announced Instagram Live Rooms, a new way to go Live on Instagram with 3 guests.
With the introduction of Instagram Live Rooms, brands and creators can reach new audiences, increase sales and engage with their communities – all in real time. Here’s everything you need to know about Instagram’s latest update and ideas for how you can use it for your business;
What are Instagram Live Rooms or Live Room Feature?
Instagram Live Rooms allow you to live stream up to 3 people, doubling the number of people you can have in your streams.
How to Use Instagram’s New Live Rooms Feature
According to Instagram, Instagram Live Rooms were a “highly requested update”. Previously, you could only go live on Instagram with a single guest. Instagram, which has made many updates in line with the needs of the pandemic period, actually refers to different applications such as live room feature and zoom.
Instagram also draws attention to the security measures it has implemented for this update:
1- Users blocked in Instagram Live Room by a participant cannot join the Live stream.
2- Users whose live access has been canceled due to Community Guidelines violations cannot join the Live Room
3- Live Room owners, blocking and reporting comments and comment filters
4- Instagram says Live Rooms will “soon be available to everyone worldwide.”
TIP: You can add an element of surprise by adding all your guests to the live stream, simultaneously or individually!
6 Creative Ways to Use Instagram Live Rooms
Well, what is the use of Instagram live rooms is one of the most frequently asked questions. Instagram Live Rooms open up new opportunities for collaboration and creativity.
In a press release, Instagram hinted at just some of the possible ways brands and creators could use the new feature: “Start a talk show, hold a jam session or get creative with other artists, organize more engaging Q&A or tutorials with your followers, or just hang out with more friends. “
With this in mind, 6 creative ways to use Instagram Live Rooms:
1- Product Demos
Visual content, especially video, is key to promoting and selling your products.
A research report, shows that 84% of people are convinced to buy a product or service by watching a brand’s video. Instagram Live Rooms are a great way to show you how your products work – whether it’s a “Get Ready With Me” session where creators discuss your skincare products, or a tutorial led by members of your product team.
With Instagram Live Shopping, viewers can can buy featured products at the time of publication; this creates a streamlined way for brands and creators to sell in the app.
2- Panel Chats and Q&A
Instagram Live Rooms instead of sending viewers to another hosting site, panels, Q&A Perfect for holding answers or webinars.
3- You can even create recurring monthly chats with new guests or hold weekly panel discussions revolving around a variety of topics.
4- For the launch of Instagram Live Rooms, Instagram announced a new Live Room every day
5- # From a StopAsianHate fundraiser to a discussion about healthy living with LGBTQ+ creators.
6- Instagram President Adam Mosseri held a Live Room with Lonnie Marts IIV, Young Ezee and Ling.KT to discuss tips for growth on the platform. Panels give you the opportunity to educate your community, benefit from your guests’ audiences, and can help you take the pressure off of being live alone.
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