What is Instagram Reels (Reel Video), How to Shoot and Use?
The new bomb of Instagram, which left its mark on 2021 and seems to continue to maintain its popularity in the coming years: Instagram Reels. In fact, Instagram real videos with short video feature were watched more than Instagram stories, showing how interesting features this social media channel can reveal. So what exactly are these instagram reels, how to shoot, how to use and what should be considered? We have prepared a great guide for you to use Instagram reel.
Instagram Reels is a brand new way to create fun and engaging video content. This latest video feature of Instagram is available in 50 countries, including the United States and other countries. Similar to TikTok, Instagram users can co-record and edit video clips of 15 to 30 seconds set to music and share them to their Stories, Discover Feed, and the new Reels tab on the user’s profile.
With the latest app update, Instagram Reels’ You can find it at the forefront of Instagram – it’s the centerpiece of the new main navigation bar. This is a big change to the app and a major push for users to browse and share the Reels more often.
Instagram has introduced the Reels tab as “short, a place where you can watch fun videos and help your Micros get discovered by new audiences on a bigger, global stage.” In the Reels tab, instead of only seeing Reels from accounts you follow as you swipe, you’ll see Reels from popular and trending accounts on Instagram
Instagram Reel vs TikTok
According to Instagram, “This tab will provide a deep and immersive Reels experience with auto-play videos and a creation entry point that opens directly to the Reels camera.” In addition to seeing Reels in the new Reels tab, you can also find Reels on the Explore page. While the reels algorithm isn’t locked yet, it feels similar to the TikTok For You page. It’s probably influenced by who you already follow, what content you engage with, and where you’re at.
As you scroll, you may notice that some Reels have a “Featured” tag above the title. According to Instagram, “If your real video gets featured, you’ll get a notification. Featured real videos, is a selection of public videos selected by Instagram to help you discover original content that we hope will entertain and inspire you. ” And just like TikTok, if you find a song or audio clip you like, you can tap the music and choose “Use Audio.”
Note: Instagram Reels music feature may not work for all Instagram accounts.
Don’t panic if you find out that you don’t have the music feature on your account! Record your own music and voice or edit your video outside of Instagram Reels. Besides selecting and adding music, there are a number of useful video editing tools to explore. Option to trim and delete video clips, a video countdown timer, such as the option to adjust the speed of your video and a library of video effects to choose from.
When creating an Instagram reel video, you can choose to shoot video clips in place or upload them from your camera roll. Once you are satisfied with the clips, you can use the drawing and text tools and choose from a variety of Instagram stickers.
Why did Instagram remove reels videos?
If you think most of the features look very familiar, it’s no coincidence. Real videos can be considered a direct response to the growing popularity of TikTok, which has grown in popularity over the past 12 months. According to Adweek, TikTok had “the most downloads ever for any app in a quarter” in 2020. And TikTok’s core demographic is rapidly changing.
While once dominated by Gen-Z users, Millennials now make up a larger share of TikTok’s user base than ever before – making the platform even more attractive to advertisers.
So it’s not surprising that Instagram is making moves to replicate TikTok’s most popular features – especially in regions like Brazil where TikTok doesn’t have a strong foothold. In fact, this isn’t the first time Facebook, the parent company of Instagram, has tried to launch a TikTok alternative. Facebook previously launched a short-form standalone app, Lasso, but has yet to come out. However, reels may have a much higher chance of success, thanks to its main positioning on the Instagram app and all the exposure and familiarity that comes with it.
IGTV has found it positioned as series-based content that viewers can tune into each episode with their favorite brands. However, with Micros, it fills the void of high-quality content that is still unofficial but with a shelf life of more than 24 hours.
A more dynamic and creative opportunity to further showcase your personality and brand.
How to Create Instagram Reel Videos?
You can access and create Instagram reel videos in 3 ways: Instagram main ram, reel tab or Instagram Stories thread.
Tap the camera on the top right to access it from the reel tab
To access it from the Instagram home screen, tap the “+” icon at the top right and go to the reel tab at the bottom of the screen. We will guide you step by step how to create Instagram Real using Instagram Stories camera menu.
To access it, open the Instagram Stories camera and find the reel icon located between the default Normal mode and Creation mode, or in the submenu next to “Story”. From this screen you can select your voice by tapping the music icon:
Decide how long you want your video to be by tapping the 15-second circle on the left. When you press the key, you can decide between 15 seconds and 30 seconds.
Once you’ve decided on the length of your video, you can choose how long your clips should be by selecting the stopwatch icon. When you set a timer, there is a countdown before recording starts. You can choose between a 3-second and 10-second countdown.
Change the countdown time by tapping the number next to “Countdown”. Similar to Boomerang mode, you can toggle to apply effects or AR filters to your Instagram Reels video. You can choose to use pre-saved filters or scroll to the end and tap “Browse Effects”. Press and hold the record button to capture the footage, or upload a video footage from your camera roll. As with TikTok, you can start and stop recording multiple times by holding down the record button during your video.
Cutting Instagram Reels Videos
If you want to trim or delete any of the clips you’ve filmed, tap the back arrow to the right of the record button. Press the single clip you want to edit. Once you’ve tapped the clip of your choice, tap the scissors to crop it and the trash to delete it.
When you’re satisfied with the result, you can use the drawing and text tools and choose from a range of Instagram Tags. Once done, you can edit the cover photo with a video thumbnail or add a cover from your camera roll.
Now it’s time to share your masterpiece! You can share this video via your Stories, Discover Feed and the new reel tab on your profile.
Are you familiar with TikTok’s Duet tool?
You can now create similar videos on Instagram Reels with the new Remix tool!
Remix allows users to shoot side-by-side reaction videos. If you want to react to a video, tap the three dots and select “Remix this Reel”. If this option is not listed, it means the account has denied Remix access. Once selected, you can film like a regular Reel, choose filters, and edit your Remix. Only difference? Your video occupies the right side of the screen and the original video is on the left (referring to the original creator).
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